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New Ad for Tom Clancy's Latest Game Features Cats, Snipers and Gore

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DDB Paris and La Pac launch riveting new spot for Ubisoft's latest instalment in the series

New Ad for Tom Clancy's Latest Game Features Cats, Snipers and Gore

DDB Paris has kicked off the new year with this exciting new spot for Tom Clancy's latest video game 'Ghost Recon Wildlands'.

Produced by La Pac Paris, the live action film 'The Red Dot' is set in a Bolivian drug trafficker's hideout, where we are introduced to some unsavoury characters and a rather curious cat. The eponymous 'red dot' begins to scan the room, causing the playful cat to chase it around.  A hail of bullets reveals the red dot to belong to a sniper's laser sight, as the drug dealers are dispatched in an efficient - and bloody - manner. 

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Advertiser: Ubisoft

Production Company

Production Company: La Pac

Creative Agency

Art Director: Patrice Dumas

Copywriter: Patrice Dumas

Creative Agency: DDB Paris

Executive Creative Director: Alexander Kalchev

Planners: Sebastien Genty, Dominique Castellano

Producer: Sophie Megrous

Genres: Action

Categories: Gaming, Sports and Leisure

DDB Paris, Mon, 09 Jan 2017 11:43:55 GMT