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New Action-packed Duracell Ad Takes Christmas to a Galaxy Far, Far Away


Anomaly teams with Pacific Rim, Lucas Film & Industrial Light & Magic for glorious Star Wars action

New Action-packed Duracell Ad Takes Christmas to a Galaxy Far, Far Away
This holiday season, Duracell powers children’s imagination and inspires them to enter the Star Wars world.  Duracell is helping parents encourage creative and imaginative play with their children, in a world where screens and video games are becoming more prevalent.

The Duracell Star Wars Commercial: Battle for Christmas Morning shows how Duracell batteries power imaginative play for our heroes, a 14-year old boy and his 9 year-old sister.

In the making of its new ad “Duracell Star Wars Commercial: Battle for Christmas Morning,” Duracell and Anomaly collaborated with Disney, Lucasfilm, Industrial Light & Magic (ILM), and Skywalker Sound to create an authentic Star Wars experience.

ILM provided true special effects in post production including lightsabers, stormtrooper blaster fire, new dark side villain Kylo-Ren’s personal landing craft, and the battle in the skies with an Imperial Star Destroyer and Tie Fighters.

Duracell used the same cinematographer, Daniel Mindel, and equipment to shoot the film, including a new anamorphic camera lens and aspect ratio only used previously on Star Wars: The Force Awakens.Duracell encourages parents everywhere to give Star Wars toys this holiday season to Toys for Tots, so that every child can experience the joy of imagination in the Star Wars world.  To match this effort, Duracell will be donating 1 million batteries to Toys for Tots to power imagination this holiday season.

As a major promotional partner of the new Star Wars film, Duracell is powering imaginations as the official battery power behind the all-new Star Wars licensed products including lightsabers and Battle Action Millennium Falcon.


Post Production / VFX
Music / Sound
Agency / Creative
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Genres: Action, Visual VFX, People

Categories: Utilities, Electric

Anomaly London, Thu, 05 Nov 2015 12:04:57 GMT