The win will see The Holla Agency work with LJ Hooker in a long-term strategic partnership, as LJ Hooker shifts its brand focus to ‘customer first’ under the leadership of CEO, Grant Harrod.
Chief innovations officer, Ryan Campbell said: “The appointment signposts LJ Hooker’s plan to drive business growth through elevating customer experience to deliver real difference in the highly competitive real estate category.”
“The agency’s work will begin immediately with purpose led brand strategy development and a spring campaign to follow,” said Campbell.
LJ Hooker is one of Australia's best known and most trusted real estate brand with a franchise network of over 700 offices selling more than $19 billion in real estate last year.
Agency CEO, Alex Allwood said, “Our ambition is to work with brands who are putting customer experience at the heart of their organisations and who recognise that customer advocacy represents future business growth.”
“We are looking forward to developing a long term partnership with LJ Hooker and we are delighted to be working with a brand that’s committed to establishing the customer as a priority in the business.” Allwood said.
The appointment comes on the back of Allwood’s new book, Customer Experience is the Brand. The book has been written for brand leaders to bridge the gap between yesterday’s marketing and the next evolution of the brand: customer experience.
The Holla Agency is a media / creative firm that specialises in creating customer experiences in digital and physical spaces using data, insights, strategy and creative.