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Never Walk Alone with New Macmillan Cancer Support Spot

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Pulse's Nicholas Jack Davies directs emotional new spot for the 'No one should face cancer alone' campaign

Never Walk Alone with New Macmillan Cancer Support Spot

This week saw the launch of VCCP's latest instalment for Macmillan Cancer Support’s “No one should face cancer alone” campaign, which positions Macmillan at the frontline of cancer support.

The campaign centres around the experiences of a man living with cancer, tracking his journey from diagnosis to treatment and beyond. Central to the campaign is the extent of support that Macmillan offers at every stage – from giving information when cancer is first diagnosed, to providing physiotherapy after treatment to help people get their lives back. It also highlights the inevitable impact of cancer on a person’s loved ones, including their family and friends.

Macmillan runs a range of services to support people affected by cancer including a support line and local information centres, as well as funding a range of health professionals such as their Macmillan Nurses. These services are available only thanks to the generous donations of fundraising efforts of the public.

Never walk alone: Macmillan at the frontline of cancer support
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Media Agency

Media Agency: PHD

Production Company

Production Company: Pulse

Director: Nicholas Jack Davies

Producer: Lucy Kelly


Composer: Tom Hickox

Audio Post Production: Factory

Producer: Ryan Smith

Sound Design: Phil Bolland

Creative Agency

Creative Agency: VCCP

TV Producer: Ellie Gibb

Planners: Andrew Perkins, Jenny Nichols, Gethin James

Creatives: Emma Houston, Colin Mckean, Faustin Claverie, Thierry Albert

Post Production / VFX

Post Production Company: Absolute Post

Colourist: Matt Turner

Genres: Storytelling

Categories: Charity, Corporate, Social and PSAs

VCCP, Wed, 03 Aug 2016 13:15:35 GMT