BBDO North America
Thu, 03 Jan 2019 09:39:46 GMT
Over the holidays during the college football playoffs, AT&T launched a new network campaign – its first network campaign in years. The advertising highlights the fact that AT&T is now America’s Best Network according to GWS, America’s biggest and most comprehensive network test which ranks networks based on what consumers say is most important to them in a wireless network.
The premise of the advertising is that no one should ever have to settle for just an OK service. Just as consumers wouldn’t settle for 'just ok' when you pick a school for your child or the condition of a parachute, you shouldn’t settle for just ok when it comes to choosing a wireless network.
The integrated campaign will run throughout January across all media, and was created by an Omnicom team including BBDO, Critical Mass, Hearts & Science and Organic. There is also a dedicated Hispanic campaign that was created by Dieste, further extending this message beyond a general market.
The new AT&T network campaign goes on to demonstrate real-life situations where 'just ok' is not good enough. It shows how settling for anything less than the best in critical moments can lead to some serious consequences.
view more - Creative
Director: Martin Granger, Peter Carstairs, Max Sherman and John Grammatico
Production Company: Moxie Pictures, Partizan, Anonymous Content
Creative Agency: BBDO, Critical Mass, Hearts & Science, Organic and Dieste
Genres: Comedy, People, Dialogue
Categories: Smart watch, Consumer ElectronicsBBDO North America, Thu, 03 Jan 2019 09:39:46 GMT