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Neutrogena Canada and Sid Lee Celebrate Everyday Routines in Latest Campaign

Creative 210 Add to collection

The À ta façon campaign (‘Your way’) aims to showcase and celebrate the different skincare rituals in an authentic way

Neutrogena Canada and Sid Lee Celebrate Everyday Routines in Latest Campaign

Neutrogena Canada and creative agency Sid Lee are collaborating for the first time to create ads that portray the diversity and unique character of consumers in Quebec.

“The idea of paying tribute to Quebecers’ skincare routine is central to this campaign,” states Adam Walker, senior brand manager at Neutrogena Canada. “We entrusted this mandate to Sid Lee to illustrate realistic and authentic moments that everyone can relate to, no matter their personality or skincare needs.”

À ta façon includes three scenes depicting a family, a couple, and skincare enthusiasts.

"The standard codes of skincare ads need to change,” said Annika Ramchandani, a copywriter at Sid Lee. “We wanted to shift the needle away from the picture-perfect model and lifestyle by showing everyday situations, while keeping in mind that skincare routines aren’t just for women.

Anyone can use Neutrogena products the way they want, which is what inspired the tagline ‘À ta façon’ (‘Your way’)."

The campaign is released on the web, on TV, and on Neutrogena’s social media throughout 2021. 

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Client: Johnson & Johnson – Neutrogena – Tim Boughtflower, Adam Walker, Juliet Choi, Naomi Miller, Julie


Agency : Sid Lee

Executive creative director: Jean-François Dumais

Creative team: Annika Ramchandani, Caraz, Laura Charrette, Roxane Trudel, Thierry Faucher, David


Group account director: Elsa Vilarinho

Account services director: Thalie Poulin

Account executive: Audrey Ouellette

Strategy director: John Pankert

Strategist: Valérie Labonté-Côté

Agency producer: Marie-Soleil Patry

Production coordinator: Marie-Ly Cormier

Media: J3

Production company: Colossale / Mathieu Leduc

Director: Caraz

Director of photography: Derek Branscombe

Offline editing: Eloi Arsenault

Colorization: Simon Boissonneaux

Online: Outpost

Music: Cult Nation

Genres: People

Categories: Skin care, Beauty & Health

Sid Lee, Mon, 12 Apr 2021 14:52:20 GMT