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Netflix Rings the Wedding Bells for Next Instalment of 'Love Has No Off Season' Campaign

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Working with Chemistry, the campaign focusses on finding the perfect plus one in time for wedding season

Netflix Rings the Wedding Bells for Next Instalment of 'Love Has No Off Season' Campaign

Netflix has launched the next phase of its 'Love Has No Off Season' campaign which promotes the streaming platform’s Reality and Romance genre. In collaboration with Chemistry, the new phase is all about wedding season and finding that perfect plus one. The contest-based promotion gives fans the opportunity to be paired with a Netflix reality star as their plus one to a wedding this summer. The talent includes The Circle’s Joey Sasso, Deepti Vempati from Love is Blind, and Francesca Farago from Too Hot to Handle, among lots of other Netflix stars.

Applicants can upload a short video explaining why they would benefit from a plus one. A video and website promoting this new contest and campaign has launched, with additional social content connected to the promotion being released in the upcoming weeks.

The campaign continues to introduce viewers to a massive rollout of romance shows for 2022 and 2023, including the popular new show The Ultimatum and other favourites including Love is Blind and Too Hot to Handle. It also includes new shows: Love on the Spectrum US, Dated and Related and Jewish Matchmaking.

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Director, Creative Marketing: Giselle Anzalone

Manager, Global Creative Marketing: Kimberly Kaplan

Manager, Global Creative Marketing: Ashley Ragan

Campaign Operations Manager: Andrea Araujo

Creative Producer: Annatruss Bakker

Digital Producer: Audra Robinson

Media Manager: Melanie Grabow


CHEMISTRY

President: Tim Smith

Chief Creative Officer: Chris Breen

VP, Executive Creative Director: Will Benham

Executive Creative Director: Mike Groenewald

VP, Executive Creative Director: Will Benham

Executive Creative Director: Mike Groenewald

Associate Creative Director – Copy: Dan Lamaux

Senior Art Director: Lizzy Powers

Art Director: Nikki Méndez

Senior Content Art Director: Mobs Robertson

Junior Visual Content Art Director: Cassandra Alberdeston

Associate Creative Director – Copy: Dan Lamaux

Copywriter: Katie Marquez

VP Head of Production: Renee Royal

Producer: Laurel Ripley

VP, Group Account Director: Courtney Saul

Associate Director, Brand Strategy: Alexa McGriff

Senior Account Manager: Vanity Trebatoski

Project Manager: Lauren Interrante

Categories: Streaming Services, Media and Entertainment

Chemistry, Tue, 07 Jun 2022 16:58:52 GMT