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Netflix and Fill: Check Out this Truly Unique Dinner Box

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Customers get a full rack of ribs, BBQ spice, BBQ sauce plus all ingredients for the greens and the cornbread

Netflix and Fill: Check Out this Truly Unique Dinner Box
It’s here: the world’s first Netflix dinner box.
 
Do you like ribs as much as President Frank Underwood? Good, because now you can eat the ribs Frank eats at your place as you watch Frank eating ribs at Freddy’s - if you get our drift. And it’s all thanks to a unique partnership between Netflix and Spark New Zealand that has seen some lucky customers receive a truly unique dinner box. 
   
The House of Cards inspired dinner box was created to drive awareness of a new broadband package from Spark that comes with Netflix included for a year.
 
Inside the box is everything you need to make ribs like Freddy’s from House of Cards. Customers get a full rack of ribs, BBQ spice, BBQ sauce plus all ingredients for the greens and the cornbread.


Some lucky fans are already giving Freddy a run for his money with their interpretations of Frank’s favourite comfort food.
 
Spark’s GM Customer & Marketing, Clive Ormerod, says the dinner boxes are a way of making the popular series come alive for customers: “We wanted to tell our customers about this awesome new partnership in a way that would resonate with the amazing experiences we know it will deliver for them as they’re drawn into the characters and stories of series like House of Cards. The dinner boxes bring this to life in a tangible, immersive way.”

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Client

Advertiser: Spark NZ

Digital Agency

Client Partner: Netflix

Creative Agency

Creative Agency: Colenso BBDO

Categories: Food, Meat & Fish

Colenso BBDO, Fri, 10 Mar 2017 09:41:01 GMT