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Nest's Prom Night Spot Challenges Us All to Treat Others with Respect

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The insightful spot was created by Deutsch and produced by Alldayeveryday, with colour grading by MPC

Nest's Prom Night Spot Challenges Us All to Treat Others with Respect
With Nest’s newest product, the “Hello” video doorbell, you'll never miss a moment at the front door.

To launch the “Hello,” Nest’s Marketing and Creative teams collaborated with Deutsch and Alldayeveryday’s director Matt Baron to produce this :30 spot.

The spot, titled “Prom Night,” taps into the topic of how men treat women in society. It’s a little story about one of those critical conversations between parent and teenager.

We were driven to the script because of the important and topical subject matter it focuses on - treating women, and each other, with respect. And because, as we say at the end, it starts at home. This will debut during the Oscars on March 4, which aligns nicely given attention was brought to this issue first in Hollywood, before spreading across industries.

“This work is especially touching to me as I’ve had many similar conversations with my son,” says Pete Favat, Chief Creative Officer of Deutsch North America. “We wanted to make this more than just a product demo. And instead, tell a story that is really important and culturally relevant right now.”

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Music

Music Supervision: Dez Davis (Coordinator)

Composer: Composer - Robert

Music Production: Mophonics Music Company

Offline

Edit Company: Nomad

Editor: Jared Coller

Edit Assistant: Kyle Behrens

Producer: Gabriella Page

Executive Producer: Susye Melega

Post Production / VFX

Post Production Company: MPC

Colourist: Ricky Gausis

Executive Producer: Meghan Lang (Colour)

Colour Producer: Rebecca Boorsma (Senior)

Production Company

Production Company: Alldayeveryday

Executive Producer: Renee Krumweide

Director: Matt Baron

Head of Production: Nikola Westermann

Line Producer: Christian Nurse

Client

Brand: Nest

Chief Marketing Officer: Doug Sweeny

Director of Marketing & Digital: Lauren Gellman

General Manager: Erick Low, Leo Paskin (Product Manager)

VP of Global Creative: Xanthe Wells

Creatives: Colleen Harlan

Global Head of Advertising, Media & Product Marketing: Gene Willis

Director of Communications and Marketing: Kate Brinks

Advertising Manager: Kate Whittington

Chief Creative Officer: Pete Favat

Creative Agency

Creative Agency: Deutsch

Executive Creative Director: Guto Araki

Group Account Directors: Walter Smith

Executive Producer: Jessica Koontz

Director of Integrated Production: Dan Kaplan

Chief Marketing Officer: Doug Sweeny

Account Supervisor: Kelly Childers

Integrated Producer: Vic Palumbo

Director of Integrated Production Business Affairs: Abilino Guillermo

Executive Music Director: Eryk Rich

Music Producer: Chase Butters

Traffic : Carie Bonillo

Senior Integrated Production Business Manager : Ali Issari

Senior Business Affairs Manager: Saeyoung Kim

Deutsch LA, Fri, 02 Mar 2018 16:28:19 GMT