Fri, 14 May 2021 08:13:00 GMT
After a successful pilot of its Nestlé Toll House Cookie Delivery for Washington, D.C. residents, Nestlé Toll House is making freshly baked cookies an on-demand experience in the nation’s capital. Yes, you read that right. As everyone starts to make their way outside this spring, Nestlé Toll House and The Many want everyone in D.C. to be able to enjoy freshly baked cookies at home or at select delivery spots via a quick QR code scan.
The cookies are freshly baked every day in a local D.C. kitchen by the Nestlé Toll House team of bakers and delivered through delivery platforms UberEats, DoorDash, GrubHub, and Postmates.
The activation also includes a chance to win the value of a year’s worth of free delivered cookies. The Nestlé Toll House Cookie Hunt Sweepstakes (#CookieHuntDC) will give residents of D.C., Maryland, and Virginia the opportunity to enter through the Nestlé Toll House Cookie Delivery site. Entrants can also scan a QR code on any of the placements around the city to be directed to the entry form. For those that may miss out on this activation, rest assured that the Nestlé Toll House Cookie Delivery will continue to operate indefinitely in Washington, D.C.
“On-demand delivery is more relevant than ever as consumers expect and deserve immediate access to their favorite treats,” said Stephen Dysart, brand strategy manager at Nestlé. “Nestlé Toll House, the brand behind the original chocolate chip cookie, continues to innovate by providing the ultimate convenience of freshly baked cookies delivered on-demand to your doorstep. We’re energised by the positive feedback from D.C. cookie fans so far and excited to continue building the best cookie delivery experience.”
An on-demand activation of this caliber challenges consumers to rethink their accessibility to Nestlé Toll House, a brand whose history includes the invention of the chocolate chip cookie itself. Through the ongoing Nestlé Toll House Cookie Delivery and this local activation, Nestlé Toll House has turned a page and stepped into the lifestyle arena by meeting consumers where they are as they live.
While Washington, D.C. has been the incubator for the Nestlé Toll House Cookie Delivery, the brand plans to bring the offering to other major markets throughout the country. Freshly baked cookies delivered to you are coming!view more - CreativeThe Many, Fri, 14 May 2021 08:13:00 GMT