Nestlé Launches Facebook Platform to Drive Recruitment for ALL4YOUTH Initiative

The “Alliance for YOUth” is launching a new social and interactive platform on Facebook aimed at helping young people to find a job.

The platform will be unveiled today at Facebook’s offices in London, where a number of senior representatives from the founding partners of the “Alliance for YOUth“ will come together.

As more jobseekers turn to Facebook to find work, with 8 out of 10 people using the social networking site as part of their job search, the “Alliance for YOUth” has created All4YOUth, a new online community on Facebook dedicated to youth employment.

Designed by young people for young people, the platform will host a live job stream, notifying users of new jobs and training opportunities and help young people be better prepared to enter the labour market.

The content of the platform is created by students from Geneva-based CREA design school under the guidance of creative and digital experts from Publicis Groupe’s agency Nurun, part of the Publicis Worldwide network.

The content of the platform is created by students from Geneva-based CREA design school under the guidance of creative and digital experts from Publicis Groupe’s agency Nurun, part of the Publicis Worldwide network. The platform will be launched today at Facebook’s offices in London, where a number of senior representatives from the founding partners of the “Alliance for YOUth“ will come together.

Luis Cantarell, Executive Vice President and Director for Europe, Middle East and North Africa at Nestlé said: “The creation of this platform is a new milestone in the journey of the “Alliance for YOUth”. It builds on the success of Nestlé’s Youth Employment Initiative in Europe which is our investment in the future of a whole generation of young people. I firmly believe the business community has an important role to play in tackling youth employability. By partnering with Facebook we can help provide a host of new opportunities to young people who may be struggling to enter the labour market.”

Nicola Mendelsohn, Vice President of Europe, Middle East & Africa at Facebook said: “People use Facebook to connect with their friends and the issues they care about – but they also go there to connect to businesses. At a time of economic recovery, young people across Europe need all the support we can give them to begin their careers. Recent research carried out by Deloitte showed that Facebook helps support over 4.6 million jobs around the world. With the support of partners like Nestlé we hope that figure will continue to rise.”

David Gompel, Global CSO of Nurun, commented: “We are very proud to be working with Nestlé on a project that will help the next generation of employees. The choice of Facebook over a business-oriented social network allows for a wider variety of content to be collected in one place and the user experience is truly crafted for our target generation.”