Premium confectionery brand Aero Bliss shares the indulgent pleasure of chocolate in an experiential out-of-home campaign which dispenses its brand new velvety, whipped bubbles.
Breaking this weekend at Westfield London and running for two days on Saturday and Sunday (12-6pm), the campaign aims to create special moments by engaging people in an interactive activity in which they will have an opportunity to try the new indulgent Aero Bliss chocolates.
Video captured during the weekend activation will be used in a supporting social media content campaign. The campaign was created by JWT and planned through Zenith and Posterscope.
To power the concept, Ocean Outdoor is installing pressurised flooring and an automated dispenser unit shaped like an oversized Aero Bliss box for people to interact with as the advert unfolds on the Eat Street screen.
Every time a passer-by steps on one of five pressure pads in the flooring, the screen creative dynamically changes message.
A chocolate wrapper twists into a replica gramophone, which releases the sound of musical bubbles which float up to the top of the screen. The countdown fills the screen as each pressure pad is activated until all five are stepped upon.
Once there are five people participating, the screen message changes once again and in this moment, actual bubbles are released as the Aero Bliss soundtrack begins to play and the lid of the dispenser opens to reveal a mixed selection of individually wrapped chocolates for the participants to enjoy.
Amy Kendall, assistant brand manager AERO from Nestlé said: "Our idea is simple. To create and capture sharing moments of joy by celebrating the magic of bubbly Aero moments."
The campaign is supported by paid social, digital and OOH advertising which is in line with the outdoor activation.