Nestlé Appoints Saatchi & Saatchi Sydney and Launches New Campaign for Nescafé Blend 43
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The 'Raise a Cuppa' TV spot was directed by Benji Weinstein of FINCH
Nestlé Australia has appointed Saatchi & Saatchi Sydney as its lead creative agency across its beverages and foods portfolio.
This remit will see Saatchi & Saatchi oversee all strategic and creative duties across this portfolio on a number of brands, including Nescafé Blend 43, Nescafé Gold and Maggi.
As part of the move, Saatchi & Saatchi has produced a new campaign, 'Raise A Cuppa', for Nescafé Blend 43, a large-scale brand campaign celebrating how far neighbours will go for each other.
The TV campaign is supported by extensive PR, radio, social and experiential activities.
Says Anthony Gregorio, CEO, Saatchi & Saatchi: "We are delighted to be working with Nestlé. And it's a privilege to launch new work for Nescafé Blend 43, an iconic brand amongst everyday Aussies."
Says Martin Brown, director, Nestlé Australia: "This upcoming campaign on such an important Australian brand such as Nescafé Blend 43 is testament to the thinking of the team at Saatchi. We look forward to building this relationship over the coming years."