Thu, 10 Jun 2021 16:03:52 GMT
To celebrate the arrival of summer, Nespresso and McCann Montreal are launching a vibrant campaign highlighting Nespresso Barista Creations Over Ice iced coffees. And, to capture Canadians’ attention, the team has stirred up some fresh new summertime playlists on Spotify, designed to elevate favourite summer moments through music carefully curated for the time, mood and place. So whether you want to bliss out and relax while you soak up the sun or play some poolside games – there’s a playlist for everyone. The playlists will be live on Spotify starting June 21st to mark the first official day of summer.
“Iced coffee is a major, fast-growing trend and has been for a few years now,” said Julie Pomerleau, vice president of marketing at Nespresso Canada. “This is Nespresso’s first major campaign behind our iced coffee offering. We wanted to celebrate this blissful and long-awaited coffee moment.”
On the B2B front, Nespresso is launching a content series called 'Quality Pairings,' developed specifically for Nespresso’s Professional division. Also created by McCann Montreal, the content series features restaurants, cafés and hotels from across Canada whose commitment to quality shines through – including their choice to serve exceptional Nespresso coffee at their establishment. As Canada’s restaurants and cafés are reopening, it’s the perfect time to ensure that Nespresso is top of mind.
The content series takes you into the kitchen with the Chef de Cuisine at Patria as she explores the restaurant’s modern take on authentic tapas and shares how Nespresso brand espresso makes Patria’s famous churros so decadent and delicious. You’ll meet Ritou Maloni, the Co-Founder, President and COO of Pür & Simple, who is reinventing breakfast from coast-to-coast. Then it’s off to Old Quebec to chat with the head baker and owner of boulangerie Paillard. And Nespresso’s B2B partnerships aren’t just found in restaurants and cafés – the series also explores Nespresso’s partnerships with the Sofitel Montreal Golden Mile and the Marriott Vancouver Airport, where you can enjoy Nespresso at the bar, in the restaurant, or right in your room.
In discussing the new B2B content series, Pomerleau said, “Nespresso coffee is known for its utmost quality. We’re proud to work with these partners and so many others across Canada who truly believe that exceptional experiences and exceptional coffee go hand in hand. We hope this campaign benefits hotels, restaurants and cafés that are just beginning to reopen across Canada, while showcasing how serving Nespresso coffee can elevate the customer experience.”
McCann Montreal has been the lead creative agency for Nespresso Canada since 2014. Asked about the agency’s latest work for the brand, Michelle Aboud, SVP managing director at McCann Montreal, said: “We’re proud to be partnering with Nespresso to bring more joy and fun to this summer season – everyone’s ready for that. Our team has really enjoyed creating more local content for the brand – it enables us to connect with Canadian coffee lovers where they live.”
Nespresso’s media agency, Wavemaker, handled all the media planning and placement for both campaigns.
Categories: Hot Beverages, Soft DrinksMcCann Canada, Thu, 10 Jun 2021 16:03:52 GMT