Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Nespresso Reveals Colourful Candy-Inspired Limited Edition Collection For Festive Season


McCann Worldgroup Italy enlisted visual artists Craig & Karl add a pop of colour to the latest Joy In Every Cup Nespresso campaign

Nespresso Reveals Colourful Candy-Inspired Limited Edition Collection For Festive Season

Coffee lovers are set to be full of joy this holiday season as Nespresso has revealed its Limited Edition Festive Collection in collaboration with renowned artists Craig & Karl. Spreading the colour and fun of the season, the exclusive collection has been inspired by traditional candies that evoke nostalgic childhood memories.

To create the ultimate gift collection, Nespresso has teamed up with design duo Craig & Karl. Craig Redman and Karl Maier are transatlantic-based university friends turned creative collaborators who have a love for simple shapes paired with wildly colourful patterns and a wry sense of humour. The duo have injected their signature colours and patterns into both the Nespresso Limited Edition Variations coffees and a selection of unique accessories that make the perfect gifts for design and coffee aficionados.

Craig and Karl explained: “We were inspired by the Nespresso Variations flavours and the notion they were all based around old-style confectionery. We were also mindful that the design had to feel modern and relevant to now, so in our initial development we honed in on candy cane style stripes, which were prevalent in the past. In it, we saw a classic motif that can evoke nostalgia for the customer, but one that equally feels current owing to its bold and graphic form. We also loved that the stripes once applied to dome-shaped capsules gave them the appearance of candy themselves.”

The global integrated campaign – created with McCann Worldgroup Italy - entitled Joy in every cup débuts today worldwide.

The campaign includes online videos, print ads, digital & social media activities, and CRM, as well as consumer engagement, both on the brand’s social channels and in trade & retail stores. 

Visit to discover more.



Agency / Creative
Music / Sound
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
McCann Worldgroup, Mon, 30 Oct 2017 14:48:16 GMT