Peach
Hobby home page
liahome
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Nespresso Reveals Colourful Candy-Inspired Limited Edition Collection For Festive Season

Creative 736 Add to collection

McCann Worldgroup Italy enlisted visual artists Craig & Karl add a pop of colour to the latest Joy In Every Cup Nespresso campaign

Nespresso Reveals Colourful Candy-Inspired Limited Edition Collection For Festive Season

Coffee lovers are set to be full of joy this holiday season as Nespresso has revealed its Limited Edition Festive Collection in collaboration with renowned artists Craig & Karl. Spreading the colour and fun of the season, the exclusive collection has been inspired by traditional candies that evoke nostalgic childhood memories.

To create the ultimate gift collection, Nespresso has teamed up with design duo Craig & Karl. Craig Redman and Karl Maier are transatlantic-based university friends turned creative collaborators who have a love for simple shapes paired with wildly colourful patterns and a wry sense of humour. The duo have injected their signature colours and patterns into both the Nespresso Limited Edition Variations coffees and a selection of unique accessories that make the perfect gifts for design and coffee aficionados.

Craig and Karl explained: “We were inspired by the Nespresso Variations flavours and the notion they were all based around old-style confectionery. We were also mindful that the design had to feel modern and relevant to now, so in our initial development we honed in on candy cane style stripes, which were prevalent in the past. In it, we saw a classic motif that can evoke nostalgia for the customer, but one that equally feels current owing to its bold and graphic form. We also loved that the stripes once applied to dome-shaped capsules gave them the appearance of candy themselves.”

The global integrated campaign – created with McCann Worldgroup Italy - entitled Joy in every cup débuts today worldwide.

The campaign includes online videos, print ads, digital & social media activities, and CRM, as well as consumer engagement, both on the brand’s social channels and in trade & retail stores. 

Visit www.nespresso.com/festive to discover more.

 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Music

Artist: Goldfrapp

Original Composition: “Systemagic”

Post Production / VFX

Post Production Company: Garlic / Anteprima Video

Production Company

Designers: Craig & Karl

Editorial & Online: Davide Mauti

Executive Producer: Monica Riccioni

Producer: Martino Benvenuti, Alessandro Bonino

Production Company: Think Cattleya

Production Assistants: Marta Ansaldi

Print / OOH

Executive Producer: Giampaolo Disca

Photographer: Vallée Duhamel Ray Coates Luca Robecchi Stefano Campo Antico

Print Production Company: Doc Artist

Media Agency

Partnership Trader: Future Brand Paris

Client

Advertiser: Nespresso

Chief Marketing Officer: Alfonso Gonzalez (customers)

Global Brand Development: Victoria Esnault-Pelterie

Global Communications: Claire-Anaïs Decarli (McCann Paris) (digital lead)

Global Head of Advertising, Media & Product Marketing: Anna Lundström

Head of Brand & Communications: Riccardo Vola (Global)

PR and Social Media Manager: Weber Shandwick London

Chief Creative Officer: Alfonso Gonzalez (Chief Cust

Creative Agency

Account Executive: Lucia Magni, Helena Vallvé

Art Director: Ottavia Rosa, Roberta Borghese,

Art Directors: Vittoria Tonelli

Chief Creative Officer: Alessandro Sabini

Copywriter: Federico Lommi

Creative Agency: McCann Worldgroup Italy

Digital Creative Director: Stefano Cairati

Global Business Lead: Aurélie Quenardel

Head of Strategic Planning: Giovanni Lanzarotti

Producer: Michele Virgilio

Senior Strategist: Pierre-Jean Bernard (McCann Paris) (planner)

McCann Worldgroup, Mon, 30 Oct 2017 14:48:16 GMT