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Nescau Urges Parents to Get Their Kids Involved in Sports

Creative 235 Add to collection
Campaign by Ogilvy Brazil shows the role sports play in child development and independence
Nescau Urges Parents to Get Their Kids Involved in Sports
Nescau, a Brazilian cocoa powder brand, launches a new campaign to improve its positioning.

"Sports Teaches Us" warns parents to encourage their children to play sports. Using the concept "Don´t let your fear stop your child", Nescau shows the role sports play in children´s development and independence.

The campaign was created by Ogilvy Brazil. Project kickoff was a research which, by involved parents of children of all ages, led to important findings.

The study found out that one of parents´ greatest difficulties is to allow their children to gain independence, which is largely due to adults´ own fears and insecurities.

Having understood this, Nescau sought to inspire parents to support their children´s sports practice so as to help children´s potential by the lessons we learn through sport. "We know parents´ feelings when their children are not around, their need to protect, and we want these parents to feel supported as new challenges come up", says creative executive director for Ogilvy Brazil, Márcio Fritzen.

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Client

Advertiser: Nestlé Brazil

Post Production / VFX

Post Production Company: Warriors VFX, Nayla Kols

VFX: Warriors VFX

Production Company

Production Company: Corazón Filmes

Director: Rafael Kent

Production Assistants: Corazón Team

Executive Director: Igor Ferreira

Color Grading and Final Mastering: Marcio Lovato

Creative Agency

Creative Agency: Ogilvy Brazil

Copywriter: Fritzen, Mariana Albuquerque

Art Director: Paulo Engler

Executive Creative Director: Márcio Fritzen

Chief Creative Officer: Claudio Lima

Producers: André Gramorelli, Juliana Spina, Danielle Conti, Thiago Duarte, Karina Takara

Planners: Thais Frazão, Natália Feres

Client Approval: Fabiana Fairbanks, Rodrigo Lopes, Abner Bezerra, Rafael Nadale, Rodrigo Demarchi, Juliana Carvalho

Account: Regina Madeira, Carina Moubazbaz, Diego Garcia

Chief Executive Officer: Fernando Musa

Media Agency

Media Planner: André Gramorelli, Juliana Spina, Danielle Conti, Thiago Duarte, Karina Takara

Genres: In-camera effects, People

Categories: Soft Drinks, Hot Beverages

Ogilvy & Mather Latam, Wed, 25 Jul 2018 13:25:05 GMT