Nescafé's Hello Bench Brings People Closer Together (Literally)

Building new relationships can be quite the challenge these day, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a mug of coffee.

That's exactly what Publicis Italy did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer - an unexpected way to break the ice and start a conversation/connection.