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Nescafé's Hello Bench Brings People Closer Together (Literally)

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Publicis Italy creates an unexpected way to break the ice

Nescafé's Hello Bench Brings People Closer Together (Literally)

Building new relationships can be quite the challenge these day, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a mug of coffee.

That's exactly what Publicis Italy did with The Nescafé Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer - an unexpected way to break the ice and start a conversation/connection. 

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Media Agency

Media Agency: MediaCom

Production Company

Executive Producer: Stella Orsini

Production Company: H+

Offline

Editor: Murphy Centro

Creative Agency

Account Management: Barbara Pusca, Filippo D’Andrea, Florence De Lophem e Roberta Scotti

Art Director: Alessandro Candito, Maxime Damo

Chief Creative Officer: Bruno Bertelli

Copywriter: Lina Akbarzadeh, Paolo Bartalucci

Creative Agency: Publicis Italy

Digital Creative Director: Azeglio Bozzardi, Martino Lapini

Executive Creative Director: Cristiana Boccassini

Planners: Guglielmo Pezzino

Social: Diletta Sala e Arya Alfieri

TV Producer: Luana Strafile e Matilde Bonanni

Categories: Soft Drinks, Hot Beverages

Publicis Italy, Thu, 20 Apr 2017 13:35:22 GMT