In life, it’s impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count? A cup of Nescafé is the best way to tell them, making a moment more intense. To show them, Publicis Italy launched The Message, during an international ice-skating competition.

The team asked, before the race, some of the athletes of the international competition to write messages to those who had supported them during their efforts: grandmothers, grandparents, fathers, mothers, brothers, boyfriends, friends.

Many athletes responded with great pleasure and enthusiasm. Then, unaware of the supporters, gave them cups of nescafè before the girls' team performed and Publicis filmed their emotions.