Nescafè Shares a Special Message to Supportive Heroes

Creative 186 Add to collection
Publicis Italy asked competitive ice skaters to send a message to their most supportive loved ones
Nescafè Shares a Special Message to Supportive Heroes

In life, it’s impossible to achieve a goal without the support of our closest people every day. But do these people really know how much they count? A cup of Nescafé is the best way to tell them, making a moment more intense. To show them, Publicis Italy launched The Message, during an international ice-skating competition.

The team asked, before the race, some of the athletes of the international competition to write messages to those who had supported them during their efforts: grandmothers, grandparents, fathers, mothers, brothers, boyfriends, friends.

Many athletes responded with great pleasure and enthusiasm. Then, unaware of the supporters, gave them cups of nescafè before the girls' team performed and Publicis filmed their emotions.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative

Creative Agency: Publicis Italy

Global CCO Publicis WW: Bruno Bertelli

CCO: Cristiana Boccassini

General Manager: Daniela Di Maio

Executive Creative Director: Davide Boscacci

ACD/Copywriter: Paolo Bartalucci

ACD/Art Director: Livio Gerosa

Copywriter: Mario Rasero

Art Director: Patrick Rossa

Client Service Director: Davide Gonzato

Account Director: Filippo D’Andrea

Account Director: Ilaria Lorenzetti

Account Executive: Matteo Pellegrini

Head of Social Client Service and Strategy: Alessandro Bochicchio

Social Media Manager: Carola Bracci

Head of Production: Francesca Zazzera

TV Producer: Luana Strafile

Film Credit

Production company: Black Mamba

Director & DOP: Mauro Lodi

Executive Producer: Stefano Monticelli

Producer: Virginia Magnelli

Editor Video Hero: Fabrizio Squeo

Genres: People, Storytelling, Dialogue

Categories: Soft Drinks, Hot Beverages

Publicis Italy, 2 months ago