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NESCAFÉ Reminds Australians and Kiwis That Any Time is a Great Time for a Quick Coffee Recharge

Creative 59 Add to collection

Saatchi & Saatchi Australia and director Dan Reisinger find sanctuary in everyday chores

NESCAFÉ Reminds Australians and Kiwis That Any Time is a Great Time for a Quick Coffee Recharge

In the first campaign for NESCAFÉ Café Creations in over five years, Saatchi & Saatchi Australia is showcasing the value of taking time out of our busy lives to pause and recharge.

Shot by award-winning director Dan Reisinger, the ‘Now’s Good’ campaign encourages Australians and Kiwis to prioritise making time for themselves. It features everyday Aussies finding their sanctuary in the midst of a seemingly never-ending chore, to relax and reset with a delicious cup of NESCAFÉ coffee.

Olga Starush, Nestlé head of marketing beverages, says: “This campaign holds a special place in my heart because it is based on such a simple and universal insight. How many times I myself have rushed to complete a task only to feel fully depleted at the end, when taking a short break midway would’ve given me the little extra energy I needed.

“We hope this campaign will put a smile on people’s faces and encourage Aussies and Kiwis to slow down for a bit and enjoy a NESCAFÉ Cappuccino or Latte. Taking a moment for ourselves is something we all need to do more of.”

Saatchi & Saatchi creative director, Sam Chappell, adds: “Who doesn’t like grabbing five minutes for themselves? To celebrate this joyous occasion and to launch the new-look NESCAFÉ Café Creations range, we created this series of films dramatising the surprising ways people manage to fit a quick recharge into their day.

“We had a lot of fun (and breaks of course) making these, and look forward to encouraging Aussies to put the kettle on, hide away somewhere cosy and recharge their own batteries.”

The films will be supported by extensive social and OOH advertising. The campaign will run in Australia and New Zealand.

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Client: Nestlé Australia
Director – eBusiness, Strategy & Marketing

Business Executive Officer, Beverages: Andrew McIver
Head of Marketing, Beverages

Marketing Manager, Beverages: Siddharth Kajale

Senior Brand Manager, Café Inspired Mixes: Belinda Chan


Creative Agency: Saatchi & Saatchi Australia

Chief Creative Officer: Mike Spirkovski

Creative Directors: Sam Chappell & Michael Barnfield

Copywriter: Ben de Klerk

Art Directors: Rob Bamford, Ben Ware & Jonathan Palasty

Senior Broadcast Producer: Michael Demosthenous

Head of Planning: Iona Macgregor & Graham Sweet

Group Account Director: Libby Weston-Webb

Account Manager: Michelle Weekes  


Production Company: Infinity Squared

Director: Dan Reisinger

Executive Producer: Dave Jansen

Production Director: Erin McBean  

Post Production

Post Production: White Chocolate

Audio Post

Music: Squeak E. Clean Studios

Composer: Guy Brown

Executive Creative Producer: Karla Henwood


Media: UM

Genres: People, Storytelling

Categories: Soft Drinks, Hot Beverages

Saatchi & Saatchi Sydney, Thu, 24 Jun 2021 10:26:58 GMT