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NESCAFÉ Gold's Fresh Spot Makes Special Moments Matter

Creative 222 Add to collection
Publicis.Poke and Publicis Conseil team up with Prodigious to launch the campaign
NESCAFÉ Gold's Fresh Spot Makes Special Moments Matter

NESCAFÉ GOLD introduces us to a fresh campaign in Europe.

Over the years, NESCAFÉ has played a key role in creating and enhancing coffee moments for people around the world. This is why NESCAFÉ has created a new brand platform, ‘Make Your Moment Matter’, to celebrate these life moments that we often take for granted and encourage people to take the time to enjoy them over a cup of coffee.  

The new platform first launches in Europe falls under NESCAFÉ Gold, with a campaign idea focused on savouring the moments that matter. NESCAFÉ stands for quality coffee and quality moments.

In our increasingly complex and busy lives, it’s the simple, everyday moments with the ones that matter that means the most and we should start savouring them with a NESCAFÉ Gold.  

The film features a mother who is feeling the pressures and strains that come with becoming a new mom. She is watching her mother playing with her daughter with love and admiration and enjoying the moment of peace. Her father notices her and decides to make a cup of coffee and share this moment of connection with his daughter.

The campaign created by Publicis.Poke and Publicis Conseil, focuses on little things in our everyday life that can make all the difference. And why it is important to appreciate them. 

This global brand campaign includes TVCs, print and online ads, radio, website refresh, and a robust social media engagement campaign on Facebook and Instagram, - linking the care we put into our relationships with the care and attention that goes into making a cup of NESCAFÉ GOLD. 


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Client 

Emena Marketing Manager: Meritxell Alegre Puig

Nescafé Zone Emena Ebusiness Lead: Belen Sagrario 

Global Brand Director Nescafe Gold: Irene Balascas 

Marketing Manager Uk Nescafe Gold Blend & Nescafe Original: Robert Marsh 

Regional Marketing Director Nescafé: Ilias Papadopoulos 

Vice President Of Global Marketing And Communication Nescafé: Mario Vera 

Agency 

Creative Agency: Publicis Worldwide (Publicis Conseil and Publicis.Poke)

Global CCO Publicis WW: Bruno Bertelli

Global Creative Director: Davide Boscacci

CD/Head of Copy: Lauren Ellis

CD/Art Director: Poppy Donaldson

Senior Art Director: Denis Trichet

Copywritrer: Laura Kalfon

General Manager: Dennis DeYonker

Business Director: Shannon Eddy

International Account Director: Michelle Rogan

Senior Strategic Planner: Daniel Groh

Managing Partner (UK): Katie Edwards

Film 

Production House: Prodigious

Co-CEO Prodigious France: Christopher Thiery

Chief Executive Producer: Romain Guilbert

Head of Production: Thomas Marion

Producers: Thibaud Garron & Florent Fay

Directors (acting): Samuel & Gunnar

DOP: Ottar Gudnason

Director (table top): Jean Paul Freney

Photograph: Felix Reed

Print Producer: Paul Gazai

Line Producer: David Chouchana

Post Production: Prodigious

Post Producer: Mass & Jane Jamaux

Music 

Song: Stand by me

Re-orchestration: Sizzer

Genres: People, Dialogue

Categories: Soft Drinks, Hot Beverages

Publicis Worldwide, Thu, 24 Sep 2020 12:21:47 GMT