NESCAFÉ Gold's Fresh Spot Makes Special Moments Matter

NESCAFÉ GOLD introduces us to a fresh campaign in Europe.

Over the years, NESCAFÉ has played a key role in creating and enhancing coffee moments for people around the world. This is why NESCAFÉ has created a new brand platform, ‘Make Your Moment Matter’, to celebrate these life moments that we often take for granted and encourage people to take the time to enjoy them over a cup of coffee.  

The new platform first launches in Europe falls under NESCAFÉ Gold, with a campaign idea focused on savouring the moments that matter. NESCAFÉ stands for quality coffee and quality moments.

In our increasingly complex and busy lives, it’s the simple, everyday moments with the ones that matter that means the most and we should start savouring them with a NESCAFÉ Gold.  

The film features a mother who is feeling the pressures and strains that come with becoming a new mom. She is watching her mother playing with her daughter with love and admiration and enjoying the moment of peace. Her father notices her and decides to make a cup of coffee and share this moment of connection with his daughter.

The campaign created by Publicis.Poke and Publicis Conseil, focuses on little things in our everyday life that can make all the difference. And why it is important to appreciate them. 

This global brand campaign includes TVCs, print and online ads, radio, website refresh, and a robust social media engagement campaign on Facebook and Instagram, - linking the care we put into our relationships with the care and attention that goes into making a cup of NESCAFÉ GOLD.