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Nescafé Blend 43 Celebrates the ‘Perfect Blend of Bold and Smooth’

Creative 161 Add to collection

Shot by award-winning performance director Paul Middleditch, the humorous campaign aims to warmly remind Australians just how great the taste of Nescafé Blend 43 really is

Nescafé Blend 43 Celebrates the ‘Perfect Blend of Bold and Smooth’
Nescafé Blend 43, the homegrown coffee favourite, roasted and blended here in Australia for over 80 years in the Queensland country town of Gympie, has launched its latest campaign via Saatchi & Saatchi.

Aussie drinkers are passionate about their coffee and love a cuppa that tastes both bold and smooth. To enhance the boldness and smoothness of Nescafé Blend 43 coffee, the team at Nestlé Australia has reinvented the way it is made – roasting the Arabica coffee beans a little lighter and the Robusta coffee beans a little darker to create the perfect cup.

To bring to life the idea that ‘bold and smooth’ are better together, Saatchi & Saatchi has launched a new campaign to celebrate the unexpectedly good partnering of the two. With relatable people and honest situations at its heart, the creative idea demonstrates how when bold and smooth come together, one plus one equals three.

Says Sam Chappell, creative director, Saatchi & Saatchi: “An iconic brand like Nescafé Blend 43 demands a standout campaign to match its popularity with the Australian public. It is a pleasure to bring our ‘bold and smooth’ platform to life and we’re glad we could be as audacious as our mate with his skim board.”

Says Olga Starush, head of marketing beverages, Nestlé: “This new campaign not only tells the story of the bold and smooth taste of Nescafé Blend 43 that Aussies love but does it in a way that celebrates our brand’s authentic, positive and fun personality. We really hope it makes people smile and inspires them to share a cup of Nescafé Blend 43 with their loved ones.”

The films will be supported by extensive social, OOH and sampling activities, as well as an exciting partnership with Gogglebox that is currently in market. The campaign will run in Australia and New Zealand.
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Client: Nestlé Australia

Director – eBusiness, Strategy & Marketing: Martin Brown

Business Executive Officer, Beverages: Andrew McIver

Head of Marketing, Beverages: Olga Starush

Marketing Manager, Beverages: Kim Littleton

Senior Brand Manager, Beverages: Natasha Jones


Creative Agency: Saatchi & Saatchi Sydney

Chief Creative Officer: Mike Spirkovski

Executive Creative Director: Rebecca Carrasco

Creative Directors: Sam Chappell & Michael Barnfield

Senior Copywriter: Steve Thurlby

Senior Broadcast Producer: Liz Nunan

Head of Planning: Iona Macgregor & Graham Sweet

Group Account Director: Libby Weston-Webb

Account Manager: Isabel Williment


Production Company: Plaza Content

Director: Paul Middleditch

Producer: Peter Masterton

Post Production

Post Production: The Editors & Blockhead VFX

Audio Post Production: Squeak E. Clean Studios

Music supervision: Squeak E Clean Studios

Media: UM

Media: UM

Music supervision: Squeak E Clean Studios

Genres: Comedy, People, Dialogue

Categories: Food, Breakfast

Saatchi & Saatchi Sydney, Mon, 14 Sep 2020 02:12:47 GMT