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Creative in association withGear Seven
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Nerd's Sharon Liu Delicately Animates Nina Simone's 'Colour is a Beautiful Thing'

07/04/2020
Animation
London, UK
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The animation director, illustrator and avid GIF uses soft colours and delicate shapes to tell the story feeling rejuvenated by surroundings

This Nina Simone spot has stunning designs, popping colours and a fluid animation style – enough to make anyone smile in these weird times.

Nina Simone had recorded this song when she was feeling rejuvenated by her surroundings and Sharon Liu’s work totally reflects.

Animation director, illustrator and avid GIF creator Sharon Liu specialises in handcrafted techniques that include traditionally and digitally hand-drawn, oil paint, watercolour, charcoal and mixed media animation. 

With a soft and gentle hand-made approach to her work, Sharon manages to bring to life a style that is delicate yet bold, whilst her organic techniques always trigger an emotional connection to each one of her intricately crafted pieces. 

She loves to explore and experiment with various visual styles and colour palettes and has a fondness for using those to bring to life her GIFs, where there is an excitement in conveying a message in just a few brief moments. 

Sharon loves to craft and build on scripts which have an underlying positive tone and project forward-thinking messages. 


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