NERD Productions amps up the action with its latest creation for Xbox gaming franchise, Gears of War. NERD's Billelis came together with Edelman to craft the key visuals, animation and logo for the branding of the Gears 5 launch events, entitled Gears Ink, this September.
The Gears Ink campaign will be celebrating the relationship of Gears fan culture within the tattoo industry. This will take place by creating a series of pop-up launch events across the globe, along with livestreams where they’ll task some of the world’s greatest tattoo artists to create a bespoke, culturally inspired design for fans.
With a distinctive stamp already admired by his 138k followers on Instagram, Billelis was a clear front runner to craft the key hero artwork and logo.
Milana Karaica, founder and executive producer at NERD, commented: "We were truly honoured when approached to collaborate with the talented team at Edelman on this action-packed project. Billelis’ recognisable and intricate style was a perfect match for Xbox’s latest adventure and what an incredible client they were too. Everyone was on the same page from the start and it was a dream come true on a quick turnaround to still have such open, trusting clients who allowed Billelis and our team to push the creative and explore the concept together! Can’t wait to see what the fans think. Bring on the ink!"