Mon, 10 Sep 2018 08:31:59 GMT
Neil Miller has joined BBH as Global Chief Experience Officer, delivering creative excellence and effectiveness throughout the entire customer journey.
Brand Experience at BBH will constitute more than 20% of revenue by the end of this year. Clients such as Tesco, Costa, Ikea and Next are all using BBH to help deliver their creative and commercial needs across the customer journey.
Neil Miller joins the agency from WPP’s global digital agency Possible UK, where he has been CEO since 2015, working with Adidas GLITCH, Vodafone, Microsoft, Shell and Heineken. Prior to this, Miller was Global CEO of Fabric Worldwide, a joint venture with WPP. He founded DNA, one of the first specialist digital advertising businesses in the UK, in 1995, growing it to a full service digital offering. The business was sold to US specialist aQuantive, owner of Razorfish and Atlas in 2005, where upon Miller took up the role of CEO of Razorfish, seeing the business grow organically over 3 years to become the 3rd biggest digital specialist working with Client’s including Audi, B&Q, Lloyds TSB, McDonald’s and O2.
On joining BBH, Neil Miller said:
"I have long been an admirer of BBH and have seen the quiet revolution going on at the agency including significant digitally focussed briefs coming their way from new and existing clients and the timing is right.’
‘As we enter the experience era brands can no longer “opt out” of thinking about the whole experience. New opportunities to change perceptions and create value exist today like never before...the door is wide open for creative companies that really understand brands to take the lead in this new era.’’
On his appointment, Group Chief Executive Officer Neil Munn said:
“Day by day we are delivering BBH strategy and creativity across an increasingly broad canvas of client needs. Bringing in a proven and energetic leader like Neil will act as a powerful additional catalyst. We are delighted to be welcoming him into the BBH senior leadership team”.
His joining follows the recent announcement of BBH London’s work with Samsung on Doorways, an interactive AR platform and Family Guy collaboration which allows users to fully immerse themselves in Samsung’s Intelligent Home devices.view more - Hires, Wins & BusinessBBH London, Mon, 10 Sep 2018 08:31:59 GMT