Neighbourly Activities Take a Dysfunctional Turn in State Farm's ESPN: The Neighbourhood Campaign

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ArtClass and ESPN in house CreativeWorks produced several spots to promote State Farm's sponsorship of the NBA
Neighbourly Activities Take a Dysfunctional Turn in State Farm's ESPN: The Neighbourhood Campaign

Bicoastal production company ArtClass and ESPN CreativeWorks recently collaborated on the production of several new broadcast and social spots for ‘ESPN: The Neighbourhood Presented by State Farm.’ The co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN.

Launching this past weekend, ‘Car wash’ and ‘Sugar Maples’ are the latest instalments of the episodic-style campaign, which humorously riff on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbours. 

‘Car wash’ is a gossipy game of telephone centred around some neighbourly car washing and a car crash, starring ESPN's Doris Burke, NBA Hall of Famer Paul Pierce, and Serbian big man Boban Marjanović of the Dallas Mavericks. 

‘Sugar Maples’ captures a landscaping feud between neighbours Paul Pierce and ESPN's Stan Verrett with some well-intentioned tree-trimming help from Boban Marjanović.

The broadcast spots aired on the heels of ‘Intro,’ which introduces all the main players of ‘The Neighbourhood’ series, and ‘Outfits,’ an explosive episode starring ESPN favourites Jay Williams and Jalen Rose to promote the Christmas Day NBA games on ESPN.

The social spots for ‘The Neighbourhood’ campaign feature the same recurring cast: ‘Caroling’ is set to the tune of awkward holiday singing; ‘Draft Day’ is a nostalgic nod to ‘80s sitcom show opens; and ‘Confessions’ is a montage of reality TV-style confessionals. 

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State Farm

Marketing Analysts: Andrew Freeman, Mariana Rutledge, John Althoff, Jessica Broadstone

ESPN CreativeWorks
Creative

VP of CreativeWorks: Carrie Brzezinski-Hsu

Senior Creative Director: Jay Marrotte

Creative Director: Jamie Overkamp

Associate Creative Director: Kim Salatino

Writer: Andy Truong

Production

VP of Production: Anthony Nelson

Senior Director of Production: Kyle Wright

Producer: Mike Prado

Social

Sr. Social Branded Content: Nicole Gartner

Talent

Director of Talent Mgmt: Chris Duffy

Talent Producer: Kiir Knight

Disney Ad Sales: Manager Becca Berenson

Translation

Account Director: Julia Farber

Account Supervisor: Hope Gallagher

Account Executive: Stephen Rich

Creative Directors: Barry Katz, Alex Kaplan

Copywriter: Lucas Kelly

Art Director: Dupree Bostic

Optium Sports

Director: Amy Adelbush

Associate Director: Meghan Barron

BROADCAST ‘Intro’, ‘Outfits’, ‘Sugar Maples’, ‘Carwash’
Production Company

Production Company: ArtClass

Director: Vince Peone

DP: Carl Herse

Executive Producers: Geno Imbriale & Kate Aspell

Head of Production: Sparkle Jones

Line Producer: Terry Gallagher

Editorial

Editorial Company: NO6

Editor: Ryan Bukowski

Assistant Editor: Ryan Hennessy

Executive Producer: Corina Dennison

Senior Producer: Weston Ver Steeg

Sound

Sound/Music Company: Sandblast

Sound/Music Artist: Ralph Kelsey

Director of Operations: Melanie Reed

VFX

VFX Artists: Ed Skupeen, John Shea

VFX Flame Assist: Mark Reyes

Colour

Colour Company: Company 3

Colourist: Kath Raisch

Colour Company: Company 3

Colourist: Kath Raisch

SOCIAL ‘Caroling’, ‘Draft Day’, ‘Valentine’s Day’
Production Company

Production Company: ArtClass

Director: Rylee Ebsen

DP: Laura Valladao

Executive Producers: Geno Imbriale & Kate Aspell

Line Producer: Lindsay Cortiana

Editing

Editorial Company: ArtClass

Editors: Victoria Mortati, James Lee

Post-Producer: Sophie Mitchell

Sound

Sound/Music Company: TJ Dumser Sound

Sound/Music Artist: TJ Dumser

Colour

Genres: Comedy, People, Storytelling, Dialogue

Categories: Insurance, Finance

ArtClass, 3 months ago