Did you know that LBB has an in-house content creation team called the LAB? 

This team can help you to build the story you want to tell about your business. They can then build a strategy for you, create the content and even distribute it on your behalf. 

All for a very low annual cost. 

Many companies use the LAB as their own in-house PR team. Others use it in addition to their communications team. Some reasons that a company might use the LAB:

They can’t afford to employ a full time PR person, or another one;

• They wish to build a profile on LBB;
• LAB writers are experts on what the industry trade magazines will pick up;
• They use it in conjunction with an LBB content series;
• It’s such good value. 

With a LAB package, you pay for the number of stories produced. Often companies start off with a 6-story package and the following year - after seeing the value of consistent PR - upgrade to a 12-story package. If you use up your stories before the year is up, you can add more. It’s really simple and unlike a retainer system, you are always using what you pay for with no extra work for you or your team. 

Your stories can be used for interviews, company profiles, opinion pieces or more. The LAB team will work with you to build your story and then develop it throughout the term of your package. 

For more information on our fame factory, The LAB, contact Phoebe Siggins at phoebe@LBBOnline.com