Electriclime gif
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Need a Saucy Creative Pick Me Up? Call the 'Hot Praise Hotline'

Creative 399 Add to collection

Uncommon creates a 90s-themed promo for this year's Shots Awards, featuring a chat line inspired promo and tart cards

Need a Saucy Creative Pick Me Up? Call the 'Hot Praise Hotline'
For creatives who deal with crippling insecurities and the vague notion they might actually be terrible, nothing beats your creative director telling you that, actually, they quite like your idea. Trouble is, getting that validation can be a little tricky at times. 

Introducing the HOT PRAISE HOTLINE. A number you can call 24/7 to get instant praise and glowing feedback from some of adland’s best loved creative directors whenever you need a little ego boost. And it’s all for charity too, just in case you feel a bit seedy afterwards, raising money for the Creative Mentor Network. 

UK HOTLINE: 0901-888-20-99
NON-UK HOTLINE: +44 1223-250-600

The hotline was created to support this year’s Shots Awards – playing on the irony that you can get instant industry recognition and praise by winning an award instead – the kind of genuine validation that can’t be bought.

Mr President's Laura Jordan Bambach; Creature's Stu Outhwaite-Noel; Publicis' Dave Monk; BETC's Rosie Bardales; and Leo Burnett's Chaka Sobhani; Grey London’s Vicki Maguire, Droga5’s David Kolbusz and Uncommon's Nils Leonard all have custom written tracks on the chatline. Tart cards will also be hijacking London agency loos this week.

To promote the hotline, Uncommon created the 90s chat line inspired promo with that distinctive grainy and unsteady VHS aesthetic directed by Daniel Warwick through Biscuit Filmworks. Daniel conjured a suitably early 90s atmosphere on set; soft jazz, strangely shaped leather furnishings, shoulder pads and crimping irons. The creative directors star in the promo themselves, throwing it back with some serious 90s nostalgia wardrobe.
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Music Supervision: Theodore

Licensing : Theodore

Music Company: Wake the Town


Edit Company: Cut & Run

Editor: Jo Lewandowska

Post Production / VFX

Post Production Company: The Mill

Production Company

Production Company: Biscuit Filmworks

Director: Daniel Warwick

Audio Post Production: Wave

Director of Photography: Alexander Melman

Head of Production: Cathy Green

Managing Director/Executive Producer: Rupert Reynolds-Maclean

Producer: Toby Courlander

Production Design: Sarah Jenneson

Project Manager: Roma Nesi Pio


Sound Company: Wave Studios


Advertiser: Shots

Creative Agency

Creative Agency: Uncommon Creative Studio

Creative Director: SAM WALKER & NILS LEONARD


Genres: People

Categories: Events, Sports and Leisure

Uncommon, Wed, 26 Jun 2019 16:58:55 GMT