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Ned Brown Joins LA Production Studio Florence

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Ned joins as executive producer and managing director

Ned Brown Joins LA Production Studio Florence

Culture-driven creative studio, Florence, welcomes Ned Brown as managing director and executive producer. Ned’s experience with creative and strategic cross-platform storytelling for brands, artists, and entertainment informs his new hybrid role.

Ned joined The Directors Bureau as an executive producer, where he spearheaded an evolution in the company moving from a focus on music videos to encompass commercial production as well. After, he founded Rock Fight, which he ran for eight years as an executive producer before the company’s merger with HKM. During his time there, he helped launch the careers of US directors Daniel Barber, Pep Bosch, Leigh Marling, and Rob Leggatt. Ned was key in opening the West Coast office of Humble and, later, briefly joined Drive, a boutique live-action VFX company, before joining the ranks at Florence. 

Florence founder Jerad Anderson says of Ned: “Ned can’t sit still and that’s what I love about him. He is consistently driven to make every project he touches better. He’s remarkably gifted at serving as a conduit between clients and directors to translate their creative vision into work the whole team is proud of. What’s more is that he - like our company mission at Florence - is impact-focused. That’s just the way he’s wired. We all look forward to working with him as a managing director and executive producer.”

Originally from Minnesota, Ned hustled his way to his first job in the commercial and music video space in the early 90’s working on Billy Ray Cyrus’s popular  music video for “Achy Breaky Heart.” His innovative approach to leadership and dedication to social justice has led Ned to serve as board member to three non-profit organisations, including the AICP, a trade organisation for production companies in the advertising community. Additionally, he is a father who’s passionate about mentoring foster youth and using his experience to help individuals and families navigate adoption as well as the foster care system.

Says Ned: “From the start I could tell that Florence was onto something different. They have created a playground where they all meet as friends to support each other’s creativity and that formula has built a sense of enthusiasm and authenticity that is infectious. It feels like a winning intersection for art and commerce and I am really excited I get to be a part of it!"

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Florence, Tue, 22 Feb 2022 14:50:49 GMT