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NCE Appoints BMF to Create Brand

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Agency to create name & brand identity for the 'National Centre of Excellence to Reduce Violence Against Women and their Children'

NCE Appoints BMF to Create Brand

Following a competitive pitch, leading creative agency BMF has been selected to create a name and brand identity for the National Centre of Excellence to Reduce Violence Against Women and their Children (NCE).

The NCE is a not-for-profit non-governmental organisation funded by the Commonwealth and every Australian State and Territory Government, tasked with undertaking research that will provide a better evidence base to help policy makers and those delivering services to reduce all forms of violence against women and their children. It is a key commitment under the National Plan to Reduce Violence against Women and their Children 2010-2022.

The agency team assigned to work on the business is led by Stephen McArdle, Managing Partner and includes: Thomasine Burnap, Strategic Planner; Lincoln Grice, Art Director; and Sid De, Account Manager, reporting to NCE Helen Freeland, Interim CEO and Mayet Costello, Research Manager.

Stephen McArdle, BMF Managing Partner says “NCE have a big and important social cause to champion and we’re delighted they’ve chosen us to create their brand for them.”

“The NCE is pleased to be working with the BMF team to choose a name and brand design that will resonate strongly with our stakeholders across Australia,” said Helen Freeland, Interim CEO of NCE, regarding the appointment.

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BMF, Tue, 25 Feb 2014 11:14:17 GMT