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NCAA Spot Shows How Student Athletes Can Achieve Incredible Careers Outside of Pro Sport

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Ad from SS+K shows five former college student athletes excelling in different fields in their post-collegiate careers

NCAA Spot Shows How Student Athletes Can Achieve Incredible Careers Outside of Pro Sport

SS+K has worked alongside the NCAA to create March Madness PSAs since 2015. Since the 2020 PSA was postponed, SS+K launched the 'Careers' PSA as the tournament returned on March 14, 2021, Selection Sunday.

Stats show that less than 2% of college athletes go on to play professional sports. The spot prompts; "What happens to those who don't?" 

The spot runs through five former college student athletes excelling in different fields in their post-collegiate careers overlayed on footage from their collegiate athletic life. 

"The idea was to elevate these former college athletes not only for their athletic prowess, but for all they achieved as a result of their experiences, including their incredible careers," said Stevie Archer, executive creative director, SS+K 

The goal of the spot is to demonstrate and remind viewers of the NCAA's north star: creating a pathway to lifelong success for student-athletes. To do so, the NCAA prioritises academics, well-being, and fairness so that college athletes from all divisions and sports can succeed on the field, in the classroom, and for life.

"The NCAA and its member schools give student-athletes an opportunity to earn a college degree, which creates a lasting foundation for those few who go pro in sports and the majority who don’t. This PSA highlights just a few examples of student-athletes pursuing their dreams, achieving success and making a difference after college," said Bob Williams, NCAA senior vice president of communications.

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NCAA Credits

AGENCy: SS+K

Co-Founder and Partner: Rob Shepardson

Executive Creative Director: Stevie Archer

Managing Director, Production + Operations: John Swartz

Managing Director, Strategy Group: Kevin Skobac

Managing Director, Client Services: Amy Frisch

Creative Team: The Stucker Brothers

Creative Director: Tucker Loosbrock

Creative Director: Stephen Petronis

Producer: Christopher McLallen

Senior Strategist: Nick Petrillo

Account Supervisor: Craig Mitchell


EDITORIAL COMPLETION: Brand New School

Producer: Matt Creeden

Producer: Carig Caniglia

PRODUCTION

Production: This & That Productions

Director: Chris Dooley

Executive Producer: Devin Brooks

Line Producer: Matt Creeden


EDITORIAL

Editorial: Brand New School

Director: Chris Dooley

Executive Producer: Devin Brooks

Line Producer: Matt Creeden


MUSIC

Music: Human Worldwide

BTS PHOTOGRAPHY

Photographer: Finlay MacKay

TALENT

OCP: Mikaela Burgess

OCP: April Holmes

OCP: Dr. Kyle Hornsby

OCP: Dr. Christopher Howard

OCP: Delaney Lam

TALENT - VOICE OVER

VO: Malik Rahmaan

Genres: People

Categories: Sports and Leisure, Sports clubs

SS+K, Tue, 16 Mar 2021 10:15:20 GMT