Giant Spoon
Mon, 21 Feb 2022 15:09:12 GMT
On Friday, February 18th, NBCUniversal and Z by HP debuted the first branded short film to stream on Peacock entitled, Unlocked, an action-packed thriller that takes viewers on an exciting adventure with data science at its core.
Inspired by and created for data scientists, viewers will be taken on an interactive journey that unlocks an ancient mystery that can change the world.
Alongside the film, created and produced by Giant Spoon, Z by HP presents data scientists four data challenges related to the film at hp.com/unlocked, kicking off a new Z sweepstakes where participants have the chance to win ZBook Studio laptops and the grand prize, a trip to the Kaggle Days X Z by HP World Championship in Barcelona, Spain.
"The interactive component of Unlocked and corresponding tutorials feature four different types of data science challenges, the first is data visualisation based on environmental data, the second looks at natural language processing or text analysis using synthesised blog posts and internet data, the third involves signal processing of audio information, and the fourth uses computer vision to analyse collections of pictures online. We're showcasing the breadth of data science skills out there, and unique applications that could potentially solve real world problems. There’s a lot of fun in each of these challenges, and we’re really excited to present data science in such a high production value medium that makes it accessible and compelling to all audiences.” Ken Jee, Z by HP data science ambassador and head of data science at Scouts Consulting Group
“The data science community is passionate about problem solving, so we developed Unlocked, a one-of-a-kind interactive film. It’s designed to give experienced data scientists, up-and-comers, and students an opportunity to put their skills to the test. We are committed to delivering the most robust tools with our powerful high-performance Z workstations and technology solutions, enabling data scientists to accelerate the path to solving the most complex problems. We’re excited to collaborate with NBCUniversal and share this film on Peacock.” Erin Mott, head of global marketing, advanced compute & solutions, Z by HP
“We’re thrilled to collaborate with our partners at HP and Giant Spoon to give Unlocked a home on Peacock. When it comes to creating the ad-supported streaming service of the future, our north star is identifying creative partnership opportunities that are great for marketers, and for viewers. We’re excited for audiences to experience the interactive storytelling of Unlocked, and connect with the HP brand in a new way.” --Laura Molen, president, NBCUniversal Advertising & Partnerships
“Premium content is deserving of a premium platform. As highly-visible media moments move to streaming and subscriptions continue to grow, Peacock presented an optimal and impactful environment to reach Z by HP’s audiences at scale. This partnership transcends the ad model and serves as a prime example of the future of branded content distribution.” --Laura Correnti, partner, Giant Spoon.
view more - CreativeClient: Z by HP
Chief Marketing Officer: Vikrant Batra
Global Head of Marketing, HP Personal Systems: Cristina Bondolowski,
Head of Marketing, Z by HP: Erin Mott
WW Integrated Marketing Manager, Z by HP: Mandy Berquist
Global Marketing Campaign & Strategy Lead: Ashley Riggs-Zeigen
Agency: Giant Spoon
Co-Founder: Jon Haber
Creative Director: Andrew Mellen,
Senior Account Director: Jamie Samuel
Executive Producer: Jason Lau
Senior Writer: Allie Haroutunian
Senior Art Director: Austin Ho
Group Strategy Director: Janina Volpe
Senior Producer: Sarah Novosad
Strategist: Taryn Maloy
Senior Project Manager: Nicole Armeno
Design Director: Matthew Silverman
Designer: Genevieve Geller
Editor: Dave Groseclose
Editor: Devin Glass
Associate Producer: Savannah Griffith
Production Artist: Brad Goldstein
Production Company: UNIT9
Director: Jonathan Pearson
Writer: Laura Deeley
Executive Producer: Emily Malito
Line Producer: Alanna Dillon
Director of Photography: Eric Koretz
Visual Effects, Colour, and Finishing: Moving Picture Company
Executive Producer, Finishing: Karena Ajamian
Finishing Producer: Sarah Brennan-Athas
Flame Lead: Rob Ufer
Creative Director: Claus Hansen
Executive Producer, Colour: Meghan Lang
Colour Producer: Gabriel Wakeman
Colorist: Kris Smale
Editorial: Whitehouse Editorial
Post-Producer: Lucia Villalta
Editor: Autumn Dea
Assistant Editor: Nelson Mustain
Visual Effects: R79 Digital Inc.
Creative Director, Lead Animator: Eric Demeusy
Managing Director, Producer: Dmitry Fitisov
3D Animator: Ben Hurand
Designer: Jehee Lee
3D Modelling & Texturing Artist: Prashan Subasinghe
Rigging Artist: Gene Magtoto
Editor: Rachel Ambelang
Sound Mix and Music Composition: Barking Owl
Creative Director: Kelly Bayett
Producer: Hannah Alter
Composer: Houston Fry
Mixer/Sound Designer: Matt Keith
Sound Mix: Eleven Sound
Executive Producer: Melissa Elston
Sound Engineer: Marco Tornillo
Data science tutorials & challenge designers: Z by HP Ambassadors
Head of Data Science: Ken Jee
Lead Data Scientist: Hunter Kempf,
Data Scientist Consultant: Natalia Sturgill
Data Scientist: Nick Wan
Data Scientist: Kaggle Grand Master - Andrada Olteanu
Genres: People, Storytelling
Categories: Streaming Services, Media and Entertainment
Giant Spoon, Mon, 21 Feb 2022 15:09:12 GMT