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NBC Universal and Z by HP Team Up for Short Film 'Unlocked’

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Film from Giant Spoon debuts on streaming service Peacock

NBC Universal and Z by HP Team Up for Short Film 'Unlocked’

On Friday, February 18th, NBCUniversal and Z by HP debuted the first branded short film to stream on Peacock entitled, Unlocked, an action-packed thriller that takes viewers on an exciting adventure with data science at its core. 

Inspired by and created for data scientists, viewers will be taken on an interactive journey that unlocks an ancient mystery that can change the world. 

Alongside the film, created and produced by Giant Spoon, Z by HP presents data scientists four data challenges related to the film at, kicking off a new Z sweepstakes where participants have the chance to win ZBook Studio laptops and the grand prize, a trip to the Kaggle Days X Z by HP World Championship in Barcelona, Spain.

"The interactive component of Unlocked and corresponding tutorials feature four different types of data science challenges, the first is data visualisation based on environmental data, the second looks at natural language processing or text analysis using synthesised blog posts and internet data, the third involves signal processing of audio information, and the fourth uses computer vision to analyse collections of pictures online. We're showcasing the breadth of data science skills out there, and unique applications that could potentially solve real world problems. There’s a lot of fun in each of these challenges, and we’re really excited to present data science in such a high production value medium that makes it accessible and compelling to all audiences.” Ken Jee, Z by HP data science ambassador and head of data science at Scouts Consulting Group

“The data science community is passionate about problem solving, so we developed Unlocked, a one-of-a-kind interactive film. It’s designed to give experienced data scientists, up-and-comers, and students an opportunity to put their skills to the test. We are committed to delivering the most robust tools with our powerful high-performance Z workstations and technology solutions, enabling data scientists to accelerate the path to solving the most complex problems. We’re excited to collaborate with NBCUniversal and share this film on Peacock.” Erin Mott, head of global marketing, advanced compute & solutions, Z by HP

“We’re thrilled to collaborate with our partners at HP and Giant Spoon to give Unlocked a home on Peacock. When it comes to creating the ad-supported streaming service of the future, our north star is identifying creative partnership opportunities that are great for marketers, and for viewers. We’re excited for audiences to experience the interactive storytelling of Unlocked, and connect with the HP brand in a new way.” --Laura Molen, president, NBCUniversal Advertising & Partnerships 

“Premium content is deserving of a premium platform. As highly-visible media moments move to streaming and subscriptions continue to grow, Peacock presented an optimal and impactful environment to reach Z by HP’s audiences at scale. This partnership transcends the ad model and serves as a prime example of the future of branded content distribution.” --Laura Correnti, partner, Giant Spoon.

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Client: Z by HP

Chief Marketing Officer: Vikrant Batra

Global Head of Marketing, HP Personal Systems: Cristina Bondolowski,

Head of Marketing, Z by HP: Erin Mott

WW Integrated Marketing Manager, Z by HP: Mandy Berquist

Global Marketing Campaign & Strategy Lead: Ashley Riggs-Zeigen


Agency: Giant Spoon

Co-Founder: Jon Haber

Creative Director: Andrew Mellen,

Senior Account Director: Jamie Samuel

Executive Producer: Jason Lau

Senior Writer: Allie Haroutunian

Senior Art Director: Austin Ho

Group Strategy Director: Janina Volpe

Senior Producer: Sarah Novosad

Strategist: Taryn Maloy

Senior Project Manager: Nicole Armeno

Design Director: Matthew Silverman

Designer: Genevieve Geller

Editor: Dave Groseclose

Editor: Devin Glass

Associate Producer: Savannah Griffith

Production Artist: Brad Goldstein


Production Company: UNIT9

Director: Jonathan Pearson

Writer: Laura Deeley

Executive Producer: Emily Malito

Line Producer: Alanna Dillon

Director of Photography: Eric Koretz

VFX, Colour and Finish

Visual Effects, Colour, and Finishing: Moving Picture Company

Executive Producer, Finishing: Karena Ajamian

Finishing Producer: Sarah Brennan-Athas

Flame Lead: Rob Ufer

Creative Director: Claus Hansen

Executive Producer, Colour: Meghan Lang

Colour Producer: Gabriel Wakeman

Colorist: Kris Smale


Editorial: Whitehouse Editorial

Post-Producer: Lucia Villalta

Editor: Autumn Dea

Assistant Editor: Nelson Mustain

Visual Effects

Visual Effects: R79 Digital Inc.

Creative Director, Lead Animator: Eric Demeusy

Managing Director, Producer: Dmitry Fitisov

3D Animator: Ben Hurand

Designer: Jehee Lee

3D Modelling & Texturing Artist: Prashan Subasinghe

Rigging Artist: Gene Magtoto

Editor: Rachel Ambelang


Sound Mix and Music Composition: Barking Owl

Creative Director: Kelly Bayett

Producer: Hannah Alter

Composer: Houston Fry

Mixer/Sound Designer: Matt Keith

Sound Mix

Sound Mix: Eleven Sound

Executive Producer: Melissa Elston

Sound Engineer: Marco Tornillo

Data Science

Data science tutorials & challenge designers: Z by HP Ambassadors

Head of Data Science: Ken Jee

Lead Data Scientist: Hunter Kempf,

Data Scientist Consultant: Natalia Sturgill

Data Scientist: Nick Wan

Data Scientist: Kaggle Grand Master - Andrada Olteanu

Genres: People, Storytelling

Categories: Streaming Services, Media and Entertainment

Giant Spoon, Mon, 21 Feb 2022 15:09:12 GMT