Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

NBC Sports Takes Us Behind The Wheel With Lewis Hamilton



Carbon VFX deliver a high-octane promo in time for the FIA Formule One

NBC Sports Takes Us Behind The Wheel With Lewis Hamilton

To celebrate the 2014 FIA Formula One World Championships, Carbon VFX delivers a stunning promo for NBC Sports Group exploring life at the speed of driver Lewis Hamilton.

“Inside the Helmet” gives viewers a peek inside the head of the British phenom as he prepares for his next race. The promo follows Hamilton from the moment he puts on his helmet, taking him through a mob of press, into the garage, and then finally into his car. As he waits for the race to start, a voiceover reveals Hamilton’s inner monologue as he repeats phrases like “You got this” and “Just do what you do best.”


Client: NBC Sports Group

Title: “Inside the Helmet”

Production: NBC Sports Group

Composting, CG, Finishing: Carbon VFX

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Dialogue, Action

Categories: Events, Sports and Leisure

Carbon, Tue, 22 Apr 2014 14:27:07 GMT