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NBAonESPN ‘RV’ Returns

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Wieden + Kennedy New York creates fifth season of the campaign

NBAonESPN ‘RV’ Returns

 

ESPN is running its NBAonESPN ‘RV’ campaign, created by Wieden + Kennedy New York, for the fifth season. The campaign showcases ESPN and NBA talent as they roll around the country, proving that ESPN doesn't just cover the game, it lives it.  
 
In ‘Bug’, Anthony Davis and Mike Breen try to comfort Hugo the Hornet in a difficult situation.
 
 
In ‘Glasses’, Jeff Van Gundy and Russell Westbrook accidentally swap glasses on the RV.
 
 
Credits
 
Agency: Wieden + Kennedy NEW YORK
Executive Creative Directors: Scott Vitrone/Ian Reichenthal
Creative Directors: Brandon Henderson/Stuart Jennings
Copywriter: Scott Mahoney
Art Director: Craig Evans
Head of Content Production: Lora Schulson
Executive Producer: Temma Shoaf
Producer: Winslow Dennis
Brand Strategist: Jason Gingold, Ben Alter, Ryan Burke
Account Team: Brandon Pracht, Casey Bernard, Brian Racis, Ryan Burke
Director of Business Affairs: Sara Jagielski
 
PRODUCTION
Production Company: O Positive
Director: David Shane
Executive Producer: Marc Grill
Line Producer: Ken Licata
Director of Photography: Marc Laliberte Else
 
EDITORIAL 
Editorial Company: Mackenzie-Cutler
Editor: Dave Anderson
Post Producer: Evan Meeker
Post Executive: Producer
Editorial Assistant: Valerie Sachs
 
VFX 
VFX Company: The Mill
 

 

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lbbonline.com, Fri, 16 Nov 2012 11:47:29 GMT