Wieden + Kennedy New York creates fifth season of the campaign
ESPN is running its NBAonESPN ‘RV’ campaign, created by Wieden + Kennedy New York, for the fifth season. The campaign showcases ESPN and NBA talent as they roll around the country, proving that ESPN doesn't just cover the game, it lives it.
In ‘Bug’, Anthony Davis and Mike Breen try to comfort Hugo the Hornet in a difficult situation.
In ‘Glasses’, Jeff Van Gundy and Russell Westbrook accidentally swap glasses on the RV.
Agency: Wieden + Kennedy NEW YORK
Executive Creative Directors: Scott Vitrone/Ian Reichenthal