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NBA/NCAA Superstars Talk Strength in Newest AT&T Spots

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Shaquille O’Neal, 'Dr J', Clyde Drexler and Christian Laettner riff in BBDO NY & Atlanta's new ads

NBA/NCAA Superstars Talk Strength in Newest AT&T Spots

Last week, AT&T launched a new round of “Legends” work just in time for the NCAA March Madness tournament.  The work featured a cast of NBA/NCAA superstars including Shaquille O’Neal, Julius “Dr J” Erving, Clyde Drexler and Christian Laettner, bringing to life AT&T’s message as “the network with the nation’s strongest 4G LTE signal.”

Now, AT&T is rolling out a second round of ads to coincide with the NCAA Sweet 16.  And once again, the work features this same group of familiar players.

In the final two TV spots, “Strong Dunk” proves that a dunk from a big man can be strong as well as impressive. In “Strong Bracket,” Clyde Drexler has the strongest bracket, while Shaq struggles with an unfamiliar feeling.  Accompanying these two new TV spots are a series of social and on-air pre-roll promos referred to as “Tourney Tips,” where these legends dispense tips to fans on how to stay strong throughout the tournament.  The last three pre-roll tips to drop are “Strong Grip,” “Strong Science” and “Strong Song.”







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Client

Managing Director: Doug Walker

Post Production / VFX

Post Production Company: Framestore

Producer: Nicholas Dziekonski

Creative Agency

Account Executive: (Assist) Katie Bowers

Account Supervisor: Andrew Woodruff

Art Director: Jesse Snyder

Chief Creative Officer: David Lubars, Greg Hahn

Copywriter: Tim Wassler

Creative Agency: BBDO New York & Atlanta

Executive Creative Director: Matt Macdonald

Executive Producer: (Group) Julie Collins

Group Account Directors: Lesley Brown

Producer: (Sr) Angela Narloch

Producers: (Music) Melissa Chester

Production Company

Director: Stacy Wall

DOP: John Lynch

Production Company: Imperial Woodpecker

Line Producer: Jenn Barrons

Music

Audio Post Production: Phil Loeb @ Heard City

Offline

Edit Company: Arcade NY

Editor: Jeff Ferruzzo , Dave Anderson

Executive Producer: Sila Soyer

Producer: Lauren Cancelosi

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

BBDO New York, Fri, 27 Mar 2015 10:39:23 GMT