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NBA Stars Give Terrible Life Lessons In New Priceline Spot from BBDO New York

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Latrell Sprewell and David Robinson star in ad for American discount travel company

NBA Stars Give Terrible Life Lessons In New Priceline Spot from BBDO New York

On Super Bowl Sunday, debuted its new multi-platform advertising campaign called "Whatever's On the Line. Priceline." focusing on today’s modern traveler who takes shorter and more frequent trips.

Now, just in time for the NBA All-Star weekend comes their newest topical spot featuring Latrell Sprewell and David Robinson titled “Life Lessons.”

The campaign will continue to roll out during the first quarter of the year including a robust social mobile media program on Facebook.

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Sound Design: Sam Shaffer @ Mackenzie Cutler

Sound Mix: Tommy Juacarone / Sound Lounge


Edit Assistant: Mike Leuis

Edit Company: Mackenzie Cutler

Editor: Ian Mackenzie

Executive Producer: Sasha Hirschfield

Post Production / VFX

Visual Effects: Schmigital

Production Company

Director: Jim Jenkins

Executive Producer: Ralph Laucella

Photographer : Ellen Kuras

Production Company: oPositive Films

Line Producer: Marc Grill


Animation Company: Sibling Rivalry (Brand), Mr. Wonderful (Graphics)



Creative Agency

Account Executive: Erin Oliver

Business Affairs: Shelly Bloch

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (New York)

Creative Agency: BBDO New York

Executive Creative Director: Chris Beresford-Hill, Dan Lucey

Executive Producer: Tricia Lentini

Senior Art Director: Austin Mankey (Cousins, Baby)

Senior Copywriter: Mike Motch (Cousins, Baby)

Senior Director: Ross O’Donovan

Associate Creative Director: Marques Gartrell, Kim Nguyen (Nana)

Genres: Comedy

Categories: Travel, Holiday

BBDO New York, Wed, 10 Feb 2016 10:27:48 GMT