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NBA Star Damian Lillard Proves Everything is Game in NBA 2K2 Trailer

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MPC partners up with Anomaly and 2K to bring in the NBA 2K21 game trailer
NBA Star Damian Lillard Proves Everything is Game in NBA 2K2 Trailer

The game trailer for NBA 2K21 stars Portland Trail Blazers’ Damian Lillard, this year's NBA 2K Current Gen Cover Athlete, as well as a host of NBA All Stars including Boston Celtics’ Jayson Tatum. Showcasing the new basketball simulation video game, the film merges game footage with live-action environments. From slam dunks and celebratory moments in the NBA, to fans embracing the game and its wide-ranging culture, a musical cameo from Damian’s rapper alter ego DAME D.O.L.L.A tops off the film perfectly.

The fast-paced, visually unique film is part of a wider campaign around the highly-anticipated game launch for the 22nd instalment in the NBA 2K franchise. It integrates game footage into live-action footage using distinctive ‘glitch effects’, to create a hybrid of game footage and reality. Anomaly partnered with director Paul Geuseborek and MPC on the spot, with Geuseborek utilising distinct out-of-the-box camera moves and techniques to create an energetic film, which was shot in separate sequences and seamlessly stitched together.

MPC handled the visual effects, led by creative director Tom McCullough, and the colour grade which was handled by Vincent Taylor. The team tied the different sequences together to create smooth transitions by adding in the glitch effects, as well as incorporating the game footage assets into the high-energy film in a way that felt seamless. The many different game environments seen in the film were created in partnership between MPC and 2K.

Tom commented: “Anomaly was great and very collaborative. Working remotely was never an issue and was actually more productive in ways. On review calls, each member of the team is able to view and annotate while reviewing on their own monitor, so while we were not physically together, the communication was always great.”


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Agency

Agency: Anomaly

Creatives: Matt Comer, Dylan Ostrow, Turan Tuluy

Producer: Amy Bonin

Production

Production Company: Iconoclast

Director: Paul Geuseborek

DoP: Arnaud Potier

Executive Producer: Caroline Pham

Line Producer: Genevieve Simmers

VFX and Post Production

VFX & Grade: MPC

Creative Director/2D Lead: Tom McCullough

2D: Ari Reisner, Akula Srikanth, Selim Yang, Karthik S, Yashvardhan Jain, Ting Hsu.

Design: Raphael Pazoumian

CG Previz: Tito Fernandes

Colourist: Vincent Taylor

Executive Producer: Matthew Loranger

Producer: Krystle Timm

Genres: Visual VFX, People, Dialogue

Categories: Events, Sports and Leisure

MPC LA, Wed, 23 Sep 2020 14:04:02 GMT