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NBA Star Blake Griffin Rises Up in W+K Amsterdam's Foot Locker Spot

Creative 0 Add to collection

Campaign proves there’s more to this 6’10” Jumpman than just dunking

NBA Star Blake Griffin Rises Up in W+K Amsterdam's Foot Locker Spot

To celebrate the arrival of the latest collection in Foot Locker throughout Europe, Jordan proves there’s much more to Blake Griffin than just his dunks. 

In a message straight to the naysayers, commentators and skeptics who say that Blake Griffin is “only a dunker”, Jordan’s latest campaign for Foot Locker proves there’s more to this 6’10” Jumpman endorser.

Created in partnership with Wieden+Kennedy Amsterdam, the campaign’s 30-second film shows the multidimensionality of Griffin’s talents and how this high flier’s game has risen to a level above all expectations. 

Shot in black and white by renowned director Paul Hunter, the film doesn’t show the expected dunks. Instead the film sees Griffin throw down some iconic moves that define him as more than just a dunker. As that’s the great thing about expectations; you can live up to them, or take flight and rise above them. 

"The Jordan brand has a long tradition of showing athletes in a unique light, so it was nice to show the world a whole other side to Blake Griffin,” says David Smith, Wieden+Kennedy Amsterdam Creative Director. 

Social and digital activity underpins the film, with Griffin challenging ballers everywhere to raise their game and fly above expectations.

‘Above Expectations’ is airing now on TV in France and Italy, and also features in online activations in these markets along with the United Kingdom. 

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Post Production / VFX

Colourist: Scott Harris

Flame: Urs Furrer

Post Production Company: Glassworks Amsterdam

Producer: Olivier Klonhammer, Anya Kruzmetra

Production Company

Director: Paul Hunter

DOP: Don Davis

Executive Producer: Juliette Larthe, Margo Mars

Producer: William Green

Production Company: Pretty Bird UK


Audio Post Production: Wave Amsterdam

Music Production: MassiveMusic Amsterdam

Sound Design: Randall McDonald


Edit Company: White House Post

Editor: Sam Gunn

Creative Agency

Creative Agency: Wieden + Kennedy Amsterdam

Art Director: Jordi Luna

Business Affairs: Kacey Kelly

Copywriter: Mohammad Diaa, (Contributor) Amir Farhang

Executive Creative Director: Mark Bernath, Eric Quennoy

Group Account Directors: Kirk Johnsen

Head of TV / Production: Joe Togneri

Interactive Producer: Alex Groelleman

Planner: Danny Feeny

Team Manager: Janna Harrington

TV Producer: Joe Togneri


Advertiser: Jordan x Footlocker

Genres: People, Action

Categories: Shoes, Clothing and Fashion, Thu, 04 Dec 2014 12:30:07 GMT