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NBA Star Anthony Davis Gets Stern in 180LA's Boost Mobile Spots

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Gentlemen directs as New Orleans Pelicans star pops up in unexpected places

 NBA Star Anthony Davis Gets Stern in 180LA's Boost Mobile Spots

Boutique visual effects, animation and digital production studio Brickyard VFX was recently tapped by 180LA for a new two-spot campaign featuring NBA star Anthony Davis of the New Orleans Pelicans for Boost Mobile, a leading no-contract cellphone service provider. The two :30 spots, "Class" and "Sushi," are now running online throughout the summer to promote the new Samsung Galaxy S5 with unlimited data from Boost Mobile.

 

Since Davis' height made it impossible for him to crouch under the student's desk in "Class," Brickyard's VFX team was on set with director, Gentlemen, to shoot Davis in situation with a green screen slide, later reversing the footage so that he appears to be popping up from beneath the desk in the final spot. The Brickyard team, led by Mandy Sorenson, did extensive compositing across both spots as well as head replacements in select shots using performances from alternate takes. Additionally, Brickyard designed and animated the mobile screens in all devices.


"We are huge sports fans at Brickyard and we always love having the opportunity to work with a pro athlete in the VFX arena which made this all the more exciting," said Jeff Blodgett, Executive Producer, Brickyard VFX. "Mandy and the team did a stellar job with this opportunity from Boost, making sure all the elements were shot to ensure that the spots came together seamlessly."


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Client

Advertiser: Boost Mobile

Post Production / VFX

3D Artists: Patrick Poulatian, Nicholas Murillo

3D Lead Artist: Mandy Sorenson

Executive Producer: Jeff Blodgett

Post Production Company: Brickyard VFX

Producer: Linda Jackson

VFX Supervisor: Chris Sonia

Music

Audio Post Production: Therapy

Sound Engineer: Jeff Fuller

Offline

Edit Company: Cut + Run

Editor: Ben McCambridge

Executive Producer: Carr Schilling

Producer: Linda Jackson

Creative Agency

Creative Agency: 180LA

Art Director: Malone Roberts

Copywriter: Daniel Chen

Head of TV / Production: Natasha Wellesley

TV Producer: Tina Diep

Genres: Comedy

Categories: Mobile Network, Consumer Electronics

lbbonline.com, Fri, 25 Jul 2014 09:41:37 GMT