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NBA Legend Chris Paul Has 'Twins' Moment for State Farm

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Felt Music provide whimsical soundtrack for comedy spot

NBA Legend Chris Paul Has 'Twins' Moment for State Farm

“Despite their dissimilar upbringings, they shared one invaluable trait, they were both born to assist.”

Staring NBA All Star Point-Guard Chris Paul and his fictional twin brother Cliff, this spot for US Insurer State Farm tells the story of the indentical twins who were separated at birth. The two lead completely different lives, but they share one common trait. Both are "born to assist".

Directed by MJZ's Craig Gillespie and produced by Peter Ostella this commercial is as heart warming as it is funny. The playful narrative is perfectly complimented by the frolicsome music produced by Felt's Alex Lodge. "We really wanted to create something that reflected the humour of the visuals within the piece of music without it becoming too comic or obvious and we also wanted it to build in conjunction with the lives of Chris and Cliff." With well over half a million views on YouTube and still soaring this commercial is one to watch. Plus, it also comes with its own Twitter feed (@CliffPaul)


Title: Born to Assist
Product: State Farm
Advertising Agency: Translation
Edit Company: Bikini
Music/Sound Design Company: Felt Music
Production Company: MJZ
Music/Sound Production Company Producer: Alex Lodge


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Genres: Comedy, People

Categories: Insurance, Finance

Felt Music, Mon, 14 Jan 2013 19:05:30 GMT