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NBA 'Jingle Balls'

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Goodby Silverstein & Partners' basketball Christmas carol

NBA 'Jingle Balls'

As a follow up the NBA holiday spot last year called 'Big Color', Goodby Silverstein & Partners have launched 'Jingle Balls'. 

 

 

This year they wanted to share even more holiday cheer with fans and give them an even bigger stunt showing off NBA players’ incredible skills—in this case, perfectly timed three-­pointers. Well, maybe there was a little movie magic involved:

 


"Jingle Hoops" features five of the NBA’s biggest superstars wearing this year's Special Edition Christmas Day Uniforms. They face a row of baskets with sleigh bells attached to each net. The players begin shooting balls in a choreographed fashion, each swish producing a different bell note. Swish after swish, we begin to recognize it’s a song they’re playing—specifically, the holiday classic “One-Horse Open Sleigh.” The emphatic final note (usually shouted as “Hey!”) is sounded by an alley-­oop by LeBron James.


Featured players: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James


The uniforms, part of the Adidas Winter Court collection, will be worn by NBA players exclusively during the Christmas Day games. Fans can now purchase the special one-game-only uniforms at nbastore.com. 


Credits


AGENCY: Goodby Silverstein & Partners
Executive Creative Director: Jeff Goodby 
Creative Director: Nick Klinkert
Creative Director: Adam Reeves
Associate Creative Director/Copywriter: Rus Chao
Associate Creative Director/Art Director: Kevin Koller
Producer: Benton Roman
Executive Producer: Tod Puckett 
Director of Broadcast Production: Cindy Fluitt
Account Director: Jason Bedecarre
Account Director: Janice McManemy
Account Manager: Heather Morba
Senior Business Affairs Manager: Julie Petruzzo


PRODUCTION COMPANY: O Positive 
Director: Jonathan Klein
Executive Producer: Ralph Laucella
Line Producer: Angie Revell
Director of Photography: Eric Steelberg


EDITORIAL: Final Cut
Editor: Matt Murphy
Assistant Editors: Tara Wall and Nate Connella
Producer: Suzy Ramirez
Executive Producer: Saima Awan


VISUAL EFFECTS: Moving Picture Company
VFX Supervisor / 2D Lead: Jake Montgomery
Nuke: Brendan Smith
Nuke: Will Voss
Shoot Supervisor: Eric Pascarelli 
Design/Animation: Casey McIntyre
Senior Producer: Juliet Tierney
EP: Asher Edwards


TITLE GRAPHICS: eLevel
Creative Director: Brady Baltezore 
2D Artist: Chris Carmichael 


SOUND DESIGN: Barking Owl
Creative Director: Kelly Bayett
Sound Designer: Michael Anastasi
Producer: Whitney Fromholtz


MIX: Barking Owl
Audio Engineer: Brock Babcock

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lbbonline.com, Fri, 15 Nov 2013 11:34:50 GMT