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NBA All-star Russel Westbrook Coaches to the Extreme for Foot Locker

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BBDO NY & director Jim Jenkins get 'Ready to Fly' with Jordan 29’s spot

NBA All-star Russel Westbrook Coaches to the Extreme for Foot Locker

Foot Locker has released a new commercial featuring NBA all-star Russell Westbrook and an inspiring kid who thinks he can fly while lacing up new Jordan 29’s exclusively from Foot Locker.

Of course, being “ready to fly" means more than just performing a highlight – it means putting in the hard work and dedication to be great like Mike. In this spot, Russell decides to put the kid to the test by pulling him into a relentless training commercial through every imaginable sports trope, until the kid literally can’t handle it anymore.

Using the tagline “If it’s here, it’s approved,” Foot Locker continues to demonstrate how Foot Locker is THE place to go for all the latest gear.

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Audio Post Production: Sound Lounge

Music Production: Human

Sound Mix: Tom Jucarone


Edit Assistant: Nick Divers

Edit Company: McKenzie Cutler

Editor: Ian McKenzie

Executive Producer: Sasha Hirschfeld

Post Production / VFX

Colourist: Tim Masick @ CO3

Flame: Jim Hayhow

Flame Assist: Joseph Miller

Post Production Company: Smigital

Production Company

Director: Jim Jenkins

DOP: Dion Beebe

Executive Producer: Ralph Laucella, Marc Grill

Production Company: O Positive


Advertiser: Foot Locker

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars (Worldwide), Greg Hahn (NY)

Executive Producer: Anthony Curti

Head of TV / Production: David Rolfe

Music Supervisor: Melissa Chester

Senior Account Director: Troy Tarwater

Genres: Comedy, People, Action

Categories: Shoes, Clothing and Fashion

BBDO New York, Wed, 10 Dec 2014 10:11:30 GMT