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Natwest Captures The 'Magic' Of Online Banking



M&C Saatchi and Rattling Stick create a heart-warming advert

Natwest Captures The 'Magic' Of Online Banking

NatWest has unveiled a heart-warming integrated campaign including a 40” TV ad – highlighting the ease and simplicity of its mobile banking app.

The integrated campaign – running across TV, OOH, Press, VOD, and Social – includes NFC enabled outdoor work, and an ‘immersion zone’ tunnel wrap at Waterloo station.

The 40” TV ad and the 30” VOD version were created by M&C Saatchi, and produced by Rattling Stick. The spot – ‘Magic’ – centres on a little girl’s belief that her mother has magical powers. Narrated by the child, the ad highlights the ways in which NatWest’s mobile banking app offers customers a fast, easy & secure way to bank on the move. The campaign will run from mid-April.

Jason Lawes, Creative Director at M&C Saatchi, added: “All children believe their mum is magic and our ad plays on that. Through the eyes of innocence we are able to demonstrate how Mum deals with life's little dramas using the NatWest Mobile Banking App as her secret weapon”.


Client: NatWest

Senior Marketing Manager (NatWest): Petra Cameron

Marketing Manager (NatWest): Alexandra Page

Agency: M&C Saatchi

Agency Producer: Ronae Rayson

Creative Director: Jason Lawes

Creatives: Will Bates/Curtis Brittles

Business Director: Imogen Landy

Account director: Alex Cooper

Director: Pete Riski

Producer: Kelly Spacey

Production Company: Rattling Stick

Production Manager: Lana Henry

DOP: Jean Noel Mustonen

Location Manager: James Khoury

Editing House: Cut & Run

Editor: Eve Ashwell

Producer: Kirsty Oldfield

Post Production House: Glassworks

Channels: TV, OOH, Press, Social, VOD

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Categories: Finance, Banking

M&C Saatchi London, Wed, 23 Apr 2014 14:08:20 GMT