M&C Saatchi London
Wed, 23 Apr 2014 14:08:20 GMT
NatWest has unveiled a heart-warming integrated campaign including a 40” TV ad – highlighting the ease and simplicity of its mobile banking app.
The integrated campaign – running across TV, OOH, Press, VOD, and Social – includes NFC enabled outdoor work, and an ‘immersion zone’ tunnel wrap at Waterloo station.
The 40” TV ad and the 30” VOD version were created by M&C Saatchi, and produced by Rattling Stick. The spot – ‘Magic’ – centres on a little girl’s belief that her mother has magical powers. Narrated by the child, the ad highlights the ways in which NatWest’s mobile banking app offers customers a fast, easy & secure way to bank on the move. The campaign will run from mid-April.
Jason Lawes, Creative Director at M&C Saatchi, added: “All children believe their mum is magic and our ad plays on that. Through the eyes of innocence we are able to demonstrate how Mum deals with life's little dramas using the NatWest Mobile Banking App as her secret weapon”.
Senior Marketing Manager (NatWest): Petra Cameron
Marketing Manager (NatWest): Alexandra Page
Agency: M&C Saatchi
Agency Producer: Ronae Rayson
Creative Director: Jason Lawes
Creatives: Will Bates/Curtis Brittles
Business Director: Imogen Landy
Account director: Alex Cooper
Director: Pete Riski
Producer: Kelly Spacey
Production Company: Rattling Stick
Production Manager: Lana Henry
DOP: Jean Noel Mustonen
Location Manager: James Khoury
Editing House: Cut & Run
Editor: Eve Ashwell
Producer: Kirsty Oldfield
Post Production House: Glassworks
Channels: TV, OOH, Press, Social, VODview more - Creative
Categories: Banking, FinanceM&C Saatchi London, Wed, 23 Apr 2014 14:08:20 GMT