NatWest Business Takes to TikTok with Business Builder Campaign

NatWest Business has launched its first campaign via TikTok aimed specifically at budding entrepreneurs. 

Four independent business owners are at the heart of the campaign and demonstrate NatWest’s Business Builder online toolkit on the platform, using it to solve real world challenges.

The Business Builder online toolkit has been created in response to the growing number of people starting their own businesses. It offers digital and event-based learning as well as an opportunity for users to join a community of like-minded individuals. Each module covers a range of topics, including Climate and Sustainability, Business Strategy & Risk Management and Mindset. It is free of charge and does not require users to be NatWest customers.

Those fronting the campaign for NatWest have been chosen deliberately to showcase a wide range of features and speak to a broad audience. They include: Alessandro Vitale (@spicymoustache) an urban gardener who is launching his own product range, Sebastien Jefferies (@sebastienjefferies) a full time content creator and founder of SJ Productions Ltd, and Kim Grisdale (@Kustomsclothing) founder of slow fashion brand Kustoms Clothing.

Commenting on the launch, Margaret Jobling, chief marketing officer at NatWest said, “Britain is full of inspiring self-starters and entrepreneurs trying to take their businesses to the next level. We want to empower them on their journeys as well as offer support when times are tough. Reaching people via a modern video platform seemed appropriate, partly to reach younger audiences but also to show what our Business Builder online toolkit can do in the most accessible way possible.”

Sarah Baumann, managing director at VaynerMedia London, added, “Working with NatWest, building out social content for a range of different audience cohorts, we found very strong engagement levels with hobbyists, entrepreneurs and the ‘side hustlers’. TikTok is where they spend a lot of time so we developed this campaign to help create useful, relevant content in a platform native, audience-centric way, showing that NatWest has both expertise and practical tools to support entrepreneurs on their start up journey.

This is the latest work in a partnership between NatWest and VaynerMedia London, following the launch of The Business Show podcast earlier this year and the UK’s first carbon neutral podcast, Green Business Builders, in 2021.