Nature’s Path Food Appoints Cairns Oneil as Media Agency of Record

Following a competitive review, Nature’s Path Organic Foods (Nature’s Path) has selected Cairns Oneil Strategic Media to be their Media Agency of Record in Canada and the United States. With a mission to be a leader in organic food, Nature’s Path sought a partner best positioned to help them achieve their ambition.

“Nature’s Path are the pioneers of the organic movement” said Sasha Bricel, director of marketing services for Nature’s Path. “We believe that the consumption of organics is not only better and healthier for consumers, but for the planet as well. Therefore our aim is to optimise our use of media and technology to increase awareness of the many benefits of organics and create the best possible experience with our brand. The result is that consumers can make the most informed purchasing decisions while transforming the health of the planet through our organic food.”

“To partner with a brand that has such strong values and ambition is inspiring and rewarding. “ said Devon MacDonald, president of Cairns Oneil. “Growing the Nature’s Path brand and mission through media is going to be an exciting challenge for our teams and partners.”

Planning and activation for 2023 has begun for key campaigns including digital and broader programs around Super Bowl.