Nature’s Bounty Shows Canadians What Their Beans are Full of for VitaBeans Launch

An innovative new product from Nestlé and Nature’s Bounty has entered the Canadian vitamins and supplements market: VitaBeans. Launched on October 24th, creative agency FUSE Create developed the social and digital campaign to drive awareness and trial for people across Canada to get their daily vitamin needs. 

In a very saturated market, VitaBeans is the perfect addition to someone’s wellness routine, particularly amongst the younger demographic. The bean is vegetarian, non-GMO, and free of gelatine and artificial colours and flavours. An influencer campaign led by Langton PR accompanies the launch with Thrive managing the media. 

“This is for young Canadians who are at the busiest times of their lives - balancing career growth, packed social calendars and even starting their own families,” says Abimbola Rafuah, senior marketing manager, Nature’s Bounty. “We all know how important it is to make health a priority, and with our VitaBeans, you don’t have to sacrifice fun or delicious taste to do so.” 

The 'What our beans are full of' campaign aims to demonstrate the product innovation and wellness benefits of VitaBeans. The spots feature the beans’ functional attributes, but also how they can help individuals and their health, plainly and simply. “The beans are colourful and fun, so we wanted the campaign to feel, well, colourful and fun,” says Steve Miller, executive creative director at FUSE Create. “As a new product innovation, we needed to feature the product but do so in a way that would appeal to our younger demo, and stand out within the digital and social media channels.”

VitaBeans hit select stores October 24th across Canada.