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Creative in association withGear Seven
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Nature Takes Revenge on Hunters for Ben Howard's Darkly Comic 'What a Day' Video

04/02/2021
Production Company
London, UK
145
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Caviar's Cloé Bailly directed the video in the Bulgarian mountains

Caviar share Cloé Bailly’s stunning music video for Ben Howard’s latest single What A Day off his up and coming fourth album release From The Whiteout out on Island Records on the 26th March.

Shot on location in Bulgaria and blessed with bright but brisk weather Cloé explains: “When Ben told me he wanted a dark comedy music vid for ‘What A Day’, I was just psyched, it's my favourite genre to explore. He wanted to create a social satire about the vacuity of British nobility hunting parties. In his own words: "This was a nonsense idea loosely thrown together on the Old English rhyme, ‘back to back they faced each other, drew their swords and shot each other’.

People loving to hunt just for the sake of killing, not out of necessity, might as well end up shooting each other and loving it too... But what if on top of this nature took revenge? What if the predator turned into the prey so in this case a hunter turned into a rabbit?!

Shooting in the Bulgarian mountains was intense but Ben, the crew and I were like kids. It's exhilarating to play with human emotions in a huis-clos, to imagine what people are truly capable of. And it’s always so good to see a whole crew getting on board with such a nonsense concept based on animal hysteria and group homicide. And of course, it goes without saying that having a dozen adorable bunnies around makes any shoot sweeter...”

Ben added: “Cloé somehow transformed a basic countryside shoot ‘em up into an amazing tale of delightful retribution. Cloé is a queen of dark comedy and I’m so grateful that as friends we got to work together on it. The eclectic Bulgarian cast and crew somehow managed to pull this off in strange times, made all the more entertaining in a completely foreign language.”


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