'Nature Needs Heroes' in This Timberland Campaign

Agency Spring Milan and director Errol Rainey have launched a new spot for Timberland titled 'Nature Needs Heroes'.

For the campaign, Timberland had the opportunity to create a real tangible ‘greening movement’, using Nature Heroes to deliver an urgent message that small actions make a big impact, establishing Timberland as the go-to brand for urbanite Nature Heroes.

Director Errol Rainey comments: "Not that long ago I came back from the rainforest where I have been shooting a conservation project in Belize for the charity The World Land Trust. We spent two weeks making a short film and learning about the importance of keeping forest corridors connected. So I was excited and thrilled to be part of the new Timberland Campaign that is also works towards raising awareness to helping soften our footprint on this planet. This was a project I always wanted to do."

It’s running on TV in Europe from October 2019 and globally online since last week.