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Nature Inspires This Split Screen Spot for Comfort

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Fresh Film's Harry George Hall directs spot commissioned by Hogarth Singapore

Nature Inspires This Split Screen Spot for Comfort

Fresh Film director Harry George Hall has directed a beautifully crafted spot for Comfort and the Asian market. Commissioned by Hogarth Singapore, the spot was developed by London-based creatives Angus George, Matt Nankivell and Ollie Jarrott. The film is a celebration of nature and its influence upon fashion and what we use to care for our clothing.

Comfort uses 100% natural extracts to infuse their products and the new spot highlights this with its presentation of split screens depicting nature, sumptuous fabrics, textures and vibrant colour.

The film is now airing across Asia.

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Client

Advertiser: Comfort

Global Brand Director: Madhav Nayak

Brand Manager: Dennis Chua

Assistant Brand Manager: Rachel Tan

Production Company

Production Company: Fresh Film

Director: Harry George Hall

Executive Producer: Kim Griffin

Producer: Simon Petter

DOP: Chris O’Driscoll

Production Manager: Gaby Codardo

Production Assistants: Louise Jackson

Editor: Benjamin Gerstein

Creative Agency

Creative Agency: Ogilvy & Mather/Hogarth Singapore

Creative Director: Angus George

Art Director: Matt Nankivell

Copywriter: Ollie Jarrott

Head of Broadcast: James Brooke-Partridge

Global Account Director: Maria-Josanna Pena

Account Managers: See Yuen Yee

Genres: Fashion & Beauty, People, Scenic

Categories: Laundry, Home

Fresh Film, Fri, 25 Jan 2019 13:45:32 GMT