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Nature Fuels Musical Processes in Corona's Inspiring Campaign

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Third Channel capture the symbiotic relationships of music and nature via three British DJ's
Nature Fuels Musical Processes in Corona's Inspiring Campaign

In Corona’s latest campaign, a collaboration with The Face Magazine, three British DJ’s explore the symbiotic relationship between music and the natural world to discover how reconnecting with the natural world and the wild nature that the UK has to offer inspires music.


Kelly Lee Owens

In the first of the series, Kelly Owens rediscovers Paradise as she returns to her Welsh homeland to switch off and unplug to reconnect with the nature around her.

Kelly is from Saint Asaph, a tiny town in north Wales, connecting with nature is vital to Owens’ creative process: the beauty of the Welsh countryside inspired her most recent work, a new techno-pop album titled Inner Song.​

While crafting the album she re-visited Snowdonia and Talacre Bay, remote places that were mainstays during her childhood, after eleven years in London, going home to disconnect to reconnect with nature is her gateway to creating meaningful music.

In this short film Owens’ heads off the beaten track to show us how Wales’ vast, magnificent landscape lends itself to her craft. A trickle of water, the wind blowing against precipitous rocks – these are simple sounds that often give way to ingenious musical ideas, that fuel freedom, expression and all things good.


Nabihah Iqbal

Multi-hyphenate musician and DJ Nabihah Iqbal visited the South Downs on the south-east coast of England to rediscover the real, original sounds of nature. Iqbal grew up in central London so the time spend discovering the South Downs was a balm for her mind.

The sounds of nature are akin to memories for Iqbal, and she often works to channel them into the music she’s working on, translating them into dreamy synths and skilful guitar melodies.

In the short film below Owens’ heads off the beaten track to show us how Wales’ vast, magnificent landscape lends itself to her craft. A trickle of water, the wind blowing against precipitous rocks – these are simple sounds that often give way to ingenious musical ideas, that fuel freedom, expression and all things good. This is Kelly Lee Owens’ paradise.


Joe Mount

Nature is the fuel behind Joe Mount’ musical process In partnership with Corona

For the third instalment of Corona’s new campaign – a exploration of the power of the outdoors to enable people to disconnect in order to truly reconnect – THE FACE travelled down to Devon with none other than Joe Mount, the frontman and songwriter of indie-electro pop band Metronomy.

For Mount, reconnecting with the secret coves of Devon feels particularly poignant – not only are they around the corner from where he grew up, but their unique landscapes, and the space that they afford him to think, have been integral to the making of his band’s idiosyncratic sound. It takes a pretty special place to fuel that creative process and to foster that kind of talent.

Devon is where Mount comes back to touch base. The sunshine-yellow sandy beaches, turquoise water and precipitous rocks are what make up the coves; best of all, many of them are secluded and hidden, which makes his yearly trips down there all the more powerful. Sometimes, if he’s lucky, he’ll be the only one there.

Having relocated from inner-city Paris to a tiny village in Kent a couple of years ago, Mount is no stranger to the positive influence of nature. His musical output is heavily influenced by his environment, and the creativity and friendship born from the calm and disconnect of being in Devon is unmatched. This is Joe Mount’s paradise.


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Director: Adu Lalouschek 

Producer: James Graley 

Production Manager: Joe Steptoe 

DOP: Josh Fry 

Sound Recordist: Dean Hewitson 

Editor: James Crosland-Mills 

Grade: Vic Parker at Raised By Wolves 

Original Composition: Jack Newton 

Production Company: Third Channel 

Exec Producer: Dorothea Gibbs

Genres: People, Storytelling, Dialogue

Categories: Beers, Alcoholic Beverages

Agent Elson, Wed, 28 Oct 2020 09:55:00 GMT