Natura & Co, the purpose driven global beauty group formed of four iconic brands – Avon, Natura, The Body Shop and Aesop – has appointed VaynerMedia London to help build disruptive, authentic marketing communications.
VaynerMedia London will focus on two key areas for the group; to help reframe and amplify the transformation of direct selling into social selling for Avon Worldwide as well as building and amplifying Natura & Co’s voice in social media. For Avon, VaynerMedia London will create marketing tools to inspire Avon’s five million beauty advisors to be the authentic voice of the brand, initially focusing on the UK and South African markets.
James Thompson, chief beauty and brand officer of Avon said: “We’re in the process of rewriting the relevance of a much-loved but currently under-appreciated brand. As experts in authentic, disruptive marketing communications, VaynerMedia London are the ideal partners to help us create the transformational change in marketing communications that the Avon brand and its beauty advisors deserve.”
For Natura & Co, the agency will be focused on engaging new international audiences for the group in select social media channels, building awareness of the company as a socially conscious business leader, amplifying its sustainability commitments, partnerships and achievements.
Sarah Baumann, managing director at VaynerMedia London said: “We are so excited to partner with the team at Natura & Co and Avon, to help realise their mission of becoming the 'best beauty company for the world'. The vision for how their brands and business operate in the world today, ambition for disruptive, audience-centric marketing and founding values of sustainability and activism are a perfect match for VaynerMedia.”
The relationship will begin today.